{"id":10745,"date":"2026-01-29T06:22:24","date_gmt":"2026-01-29T06:22:24","guid":{"rendered":"https:\/\/dev.enki.studio\/enki\/?post_type=portfolios&p=10745"},"modified":"2026-01-30T11:08:38","modified_gmt":"2026-01-30T11:08:38","slug":"hollandia","status":"publish","type":"portfolios","link":"https:\/\/dev.enki.studio\/enki\/hollandia\/","title":{"rendered":"Hollandia"},"content":{"rendered":"\t\t
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Hollandia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Industry : FMCG<\/p>

What We Did : Sub-brand creation + pack design (Lactose Free range, starting with UHT milk)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Create a lactose-free sub-brand under Hollandia that feels like everyday milk. It had to build trust fast, clearly promise digestive comfort, and make lactose-free feel warm, positive, and easy to choose.<\/p>

The goal was to bring a high love-and-fun feel to a category that usually looks clinical.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Milk is comfort and habit. It\u2019s the glass you pour without thinking. But as people age, lactose can turn that comfort into bloating, gas, and cramps.<\/p>

Most lactose-free packs respond with clinical cues-badges, sterile layouts, \u201cmedical\u201d language-so the product starts feeling like a compromise. And milk lovers don\u2019t want a compromise. They want permission to keep loving milk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tActive adults and working professionals who are health-aware, label-reading, and looking for small, practical upgrades to everyday life.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tComfort Without Compromise. Same milk love, no after-cost. The guiding line was simple: design it like milk, not medicine.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We built the story on \u201cLove For Milk.\u201d You love milk, milk doesn\u2019t always love you back, this is lactose intolerance, here\u2019s the easy switch. \u2028\u2028<\/p>

On pack, we made two things unmistakable at first glance: lactose-free and comfort. But we refused fear-based language and remedy-like visuals.<\/p>

We introduced a delightfully happy cow as the core symbol – an instant shortcut to warmth and familiarity – so the pack feels like it belongs in the milk aisle, not the pharmacy aisle.<\/p>

On the back, we replaced symptom lists with human moments like the Cinema Hall Moment and the Coffee Date Moment, using light humor to reduce anxiety and make the switch feel normal, not \u201cspecial.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A lactose-free pack that stays in the world of milk, not medicine\u2014familiar, friendly, and easy to accept. \u201cLactose-free\u201d and digestive comfort are stated up front, and the back-of-pack swaps symptom language for everyday moments, making the switch feel human and reassuring. The outcome is simple: milk lovers can keep milk in their routine, without the discomfort.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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