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Author: Sanjay Bhatt

  • 5 Reasons you should attend the Telco Analytics Summit

    5 Reasons you should attend the Telco Analytics Summit

    “Improving analytics capabilities is one of the top priorities for operators to boost their organizational capability, to stop losing money, get a cutting edge over the competition, and develop a strong customer value proposition.”

    Telecom is going through unprecedented times with uncertainty around everything. The product/service mix is becoming more complex, evolving consumer behavior, rising business complexities, changing technologies, and much more. One thing which has continuously seen growth amidst all this is data. There has been multifold growth in the data generated by telecom operators.

    Subex is hosting its first virtual telco analytics summit on 17th November, and there is more than one reason for you to attend the two-day virtual event.

    Insights on the latest trends

    The event will cover topics across a variety of areas and functions within the telecom ecosystem. How analytics shapes the organization’s digital transformation journey to managing different aspects of the business and technology functions. Get exposure to the real-life challenges organizations face as they transition into digital businesses and how analytics helps them overcome those challenges.

    Speakers

    The event will host speakers from the leading telecom organizations worldwide, sharing their decades of experience with you. Meet both the user of Analytics tools and the consumers of Insights and learn how they are driving the transformation towards a data-driven culture. There is a mix of CXOs, Head of Departments, Analytics leaders, and practitioners to share their day in and day out with Analytics. Please find out our speakers now:

    • NAVDEEP KAPUR
      – Chief Commercial Officer, Econet
    • SANJAY BATHAM
      – Vice President – Bill and Pay (U2C) delivery, Jio
    • ARUN DUBEY
      – Chief Information Officer, Vietnamobile
    • SITHEMBUBUHLE NYATHI
      – General Manager, Digital Services & Analytics, Econet
    • HAYTHEM BENNACEUR
      – Senior Director Digital Transformation, Ooredoo Tunisia

    Real-Life Experiences

    Analytics helps organizations navigate through times of uncertainty by utilizing the vast amount of available data to increase revenue and profits across the value chain, spanning network operations, product development, marketing, sales, and customer service?

    How a CIO helps the organization establish a data-driven culture or a Chief Commercial Officer (CCO) speaks how he uses Analytics to transform the way the revenue center works at his organization. The need for telcos to establish a trusted data source to drive business objectives. These are some of the topics you will see at the summit.

    Alternative Learning

    The event will host the real-life practitioners who use Analytics and consume the Analytics output day in & day out to optimize, improve their work, and make informed business decisions. It will allow you to leave with new knowledge or a unique skill set. This is an opportunity for you to get inspired by the experience of these speakers.

    Format that suits you

    It’s a 2.5 hours event packed with insightful and engaging presentations from some of the best domain experts. There is a mix of keynote sessions, fireside chat, and panel discussions followed by Subex Data Science experts’ showcase session. Plus, you can attend it for free from the comfort of your home.

    Register here for the Telco Analytics Summit: Revenue Maximization through Data-Driven Decisions

    Save your spot now!

  • What are the 5 ways that Business Intelligence Helps Telecommunications Providers?

    What are the 5 ways that Business Intelligence Helps Telecommunications Providers?

    Business Intelligence helps any organization transform the raw data into meaningful insights which can be leveraged by the organization to make business decisions such as CAPEX/OPEX investments, which products to launch, insights on customer behavior and much more. The importance of Business Intelligence in telecommunication has grown more than ever with the continuous growth in data as telcos ventured into new domains or launch new services. Here are the 4 ways that business intelligence can telecommunication drive more value-

    Customer & Campaign Intelligence: As telecom operators serves millions of customers, gaining individual customer level insights is very critical to provide personalized services that customers demand these days. Business Intelligence can provide that intelligence to operators by converting the raw data into consumable information. As a result, telcos can do targeted marketing campaigns, refine their pricing strategy and develop or launch products based on empirical consumer understanding.

    Proactive Customer Service: A good customer service can have a significant impact on reducing your customer churn. Customer issues and complaints are always going to be a challenge for telecom operators.  A Business Intelligence solution can provide process improvements to provide support and service. Customer care representatives can up their service for the most common customer complaints, finding stats on the complaints that customers waited on the phone longest about or even identifying support questions by email that took them the longest to respond.

    Network Intelligence– Telco customers are consuming more data than ever. They are streaming videos, playing online games, communication with colleagues or family/friends through video calls. This can cause network congestions, service interruptions resulting in loss of customer and revenue. Also, as 5G and IoT become mainstream, the high bandwidth and low latency requirements will require telcos to have clear visibility of their network performance tracking the activities happening at cell site level.

    Revenue Intelligence

    A Business Intelligence solution can help you gather information around revenue composition across different dimensions such as cell-sites, products/services, devices, geographies, customer segments and more. As a service provider, it is important for you to know the most profitable avenues that is driving the business growth.

    Product Performance

    A Business Intelligence solution can help capture information related to product usage, performance, revenue and margins. Based on the intelligence, operators can bundle their products and services for maximum ROI. The organization can decide to discontinue unprofitable products and launch profitable products.

    Build and Monitor Trusted Business KPIs in Real Time

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  • How Advanced Analytics can help Telcos sail through the Challenges and achieve Success

    How Advanced Analytics can help Telcos sail through the Challenges and achieve Success

    Data has been moved from being a technological asset to become the most important business asset. The whole business strategy right from entering new business verticals, expanding service or product portfolio to creating marketing or sales strategies, everything revolves around data. Telecom industry has been at the forefront in terms of having huge volumes of customer data and analyzing this for different purposes. But basic analytics is the story of the past. For Telecom companies, advanced analytics brings in insights that were impossible to imagine earlier. Simple analytics talked about descriptive or diagnostic analytics but advanced analytics for telecom goes one step further. It offers predictive analytics and prescriptive analytics that can help CSPs to plan their growth with some surety on ROI.

    Why We Need Advanced Analytics for Telecom?

    The growth in terms of number of users and the magnitude and scale of services that are offered speaks for the need for advanced analytics for Telcos. The number of unique mobile subscribers has reached to 5.1 billion in 2019. Some parts of the world have already started using 5G while some are still on 4G/3G. We have innovations in IOT, M2M, AI and cloud computing as this brings another opportunity for CSPs i.e. enterprise business offering. As this will accumulate humongous amount of data and simple metrics and analysis are no more capable to offer real time insights for business problems, hence it further advocates the need for advanced analytics as the process are going to be more cumbersome. We need advanced analytical capabilities that are agile, fast and easy to execute at the same time.

    What are the various ways Telcos can use advanced data analytics?

    CSPs can apply advanced analytics in all business areas and help in achieving operational efficiency. Some of the prominent use cases that advanced analytics can solve for telecom are from revenue analytics, risk analytics, customers and campaign intelligence, product intelligence or sales and marketing campaign intelligence.  It can help with forecasting analytics to help CSPs design their action plans. The advanced analytics’ s near real time capability to provide insights can allow timely actions to avoid or tackle any unexpected challenges.

    Benefits that Advanced Analytics Offers

    Advanced analytics for telecom offer lot of value additions for all business verticals. CSPs can use advanced analytics to plan their network planning. Various metrics such as user density, usage pattern, device types will offer insights to plan their network availability. Analysing customer data will help with churn prediction, revenue forecasting, insights for new products & services.

    Advanced analytics has opened a plethora of new information that was not accessible earlier. It shares insights beyond the usual metrics and build creative models that can easily cater to the unusual business problem statements.

    Conclusion

    Subex Analytics Center of Trust (ACT) offers advanced analytics capabilities to harness the real power that data can provide. It is driven by the Trifecta approach that keeps the business goals in mind. It is agile and quick at responding to the latest trends and technical requirements.

    trifectaAnalytics to Business to help you build a future proof infrastructure that saves a significant CAPEX. The consumable outcomes approach combines the best of both worlds – human intelligence and machine learning; hence it addresses the concerns logically and accurately. The result is you get a fully automated intelligent architecture that can deliver consumable outcomes across all audience levels in a democratized fashion.

    To find out more about how domain-driven analytics can impact your ROI, Increase Customer Experience and Profitability.

    Download the webinar recording now!

  • Network Slicing: How telcos efficiently monetize the Opportunity Created by 5G

    Network Slicing: How telcos efficiently monetize the Opportunity Created by 5G

    Well, we all know what 5G is bringing to the table in terms of speed, connectivity and use experience. We are talking about more and more connected devices, smart houses, remote surgery, smart manufacturing and much more. The possibilities are too many. 5G will chart a different and important journey for the CSPs and network slicing is an important element of this journey. Network slicing is a network architecture that allows multiple virtual networks to be created on top of a commonly shared physical infrastructure. In the hyper connected world, every service requires different levels of network bandwidth, speed or latency. With network slicing, you can divide the network into multiple slices which can function as an isolated end-to-end network that is tailored to match the exact requirements of the application running on it. Operators can set Service Level Agreements (SLAs) on a per-slice basis to guarantee the highest Quality of Service (QoS) to their customers.

    Network slicing offers benefits to both the operators and its customers. As each slice is managed and orchestrated autonomously, it offers greater network flexibility by optimizing both efficiency and resource allocation. Operator can maximize the network resources and reduce network congestion. The end consumers will enjoy a seamless experience due to the improved quality of service.

    An Opportunity with Challenges

    While network slicing is set to create an exciting opportunity for telecom operators, there are several challenges that need attention particularly where 5G monetization is concerned. As we have seen, running an efficient 5GG ecosystem will require systems or solutions that are agile, scalable and open source that can adapt according to the changing market needs and operator requirements. Simply upgrading the existing legacy monetization system is going to be costly and may not result in the required agility and flexibility required.

    Monetization with Efficient Network Slicing

    5G will bring in many unusual use cases as CSPs goes ahead with their offering. The future monetization platform needs to be agile and configurable to meet the dynamic requirements of network slicing. When planning their monetization strategy, CSPs need to consider network slicing as per the requirement of the customer and how it is going to evolve from capacity-based slices to service-driven slices and ultimately to application- driven slices.

    5G will create new and exciting opportunities for CSPs and with network slicing it will improve the QoS delivered to customers. But they need to rethink on the network monetization and creating new revenue streams. This will require a new approach and moving away from legacy system towards a more agile and dynamic solution that can support the enterprise customer demands.

    To understand more on Network Slicing

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