It seems there is an endless array of products being offered to mobile customers every day.\u00a0 Prepaid plans, postpaid plans, new bundles, new handsets, movement to services on tablets, increase bandwidth offers for data streaming, etc.\u00a0 As operators load the consumers up with more and more choices, understanding what is being bought, who is buying it, is the product making money, when does it start making money, will a new plan rob my bottom line accidentally, etc, are all questions operators must be able to answer, and on an almost daily basis.<\/p>\n
As an operator, you should be asking a series of daily questions that need to be answered to protect your business<\/em> and identify significant revenue opportunities and risks:<\/p>\n 1.\u00a0 What are your product margins today?\u00a0 Which products are generating positive returns?\u00a0 Which programs are missing their business plan?\u00a0 By how much?<\/p>\n 2.\u00a0 When a new product is proposed, do we understand what the impact will be from our existing customers that migrate from their current product to this new product?<\/p>\n 3.\u00a0 When a competitor responds to your new offer with a comparable offer, how fast can you see that impact to your market?<\/p>\n 4.\u00a0 What is the right product offer, the right price, for the right customer segment, in the right section of the network that we should be focusing our marketing resources around?<\/p>\n Many of these questions require much, much more than simple metrics and reports generated by mining activities.\u00a0 They require advanced analytics<\/strong> that allow operators to predict behaviors and successes (and failures) before those events come to pass, and most importantly, before budget and resources are focused in the wrong areas!\u00a0 Advanced analytics offer predictive, detailed analysis about what an operator should do, why they should do it, when they should do it, and what the expected outcome should be.\u00a0 Unlike simple forecasting, analytics is based on science, and offers a proven methodolgy for establishing successful strageties in the business in a near real time environment.<\/p>\n ROCware Product Performance Management (PPM) addresses these (and many other) issues, in a near-real time, high performance analytics environment.\u00a0 Using ROCware’s advanced analytics technology, PPM is able to provide operators with a full view of their products, margins, and a highly robust future-view into margins, customer and product behaviors, and many other factors that are crucial to properly track and manage your product portfolio.<\/p>\n It is very common today for an operator to have access to limited product data.\u00a0 Looking more closely at what the operator actually does have access to, it is really often based on excel spreadsheets, with limited information around sales metrics, with some segmentation.\u00a0 This is not set up as a repeatable process, and thus the requests are completed manually, and most commonly with 4-6 week latency.\u00a0 This doesn’t help an organization understand margin and profitability; it doesn’t help an organization understand competitive impacts, or the impact of a proposed plan on your existing market.\u00a0 ROCware PPM does all of this automatically, every day.<\/p>\n There was a time when a monthly performance report was adequate.\u00a0 That was before products became far more complex, and competitive pressures were measured in days (sometimes hours).\u00a0 An operator without daily views into their product health and threats is vulnerable to risks that could cost the business millions of dollars in just a single month.\u00a0 ROCware PPM, along with the other ROCware suite of advanced analytics solutions, takes this worry off the table, allowing operators to quickly and confidently mange changes in their business.<\/p>\n","protected":false},"excerpt":{"rendered":" It seems there is an endless array of products being offered to mobile customers every day.\u00a0 Prepaid plans, postpaid plans, new bundles, new handsets, movement to services on tablets, increase bandwidth offers for data streaming, etc.\u00a0 As operators load the consumers up with more and more choices, understanding what is being bought, who is buying […]<\/p>\n","protected":false},"author":1,"featured_media":1008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[2,72,73],"class_list":["post-10320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-analytics","tag-margins","tag-product-performance"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/10320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10320"}],"version-history":[{"count":0,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/10320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/media\/1008"}],"wp:attachment":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}