{"id":1195,"date":"2015-01-16T12:11:37","date_gmt":"2015-01-16T06:26:37","guid":{"rendered":"https:\/\/www.subex.com\/blog\/?p=1195"},"modified":"2015-01-16T12:11:37","modified_gmt":"2015-01-16T06:26:37","slug":"mobile-data-offloading-revenue-assurance","status":"publish","type":"post","link":"https:\/\/dev.enki.studio\/test\/?p=1195","title":{"rendered":"Mobile data offloading & Revenue Assurance"},"content":{"rendered":"

Emergence of mobile data offloading<\/strong><\/p>\n

Though mobile data offloading is not new to the industry it is catching steam off late and that has made operators around the world take notice. The factors that are driving mobile data offloading is the ever growing smart phone market giving people the option of streaming any content of the internet right on to the palm of their hands.<\/p>\n

Surprisingly it is not \u201cwork on the move\u201d that is making a large percentage of the populace download content through their smart phones extensively but the driving factor happens to be\u00a0 streaming of video content from sites such as YouTube that ranks at the top of data usage .<\/p>\n

Key industries can\u2019t afford to ignore the trend especially when recent industry research predicts that nearly 50-60% of the data would be offloaded by the year 2017 by either WiFi, WiMax or Small cells with WiFi being a major player over the latter two.<\/p>\n

Why offload with begin with?<\/strong><\/p>\n

At a time when cellular operator costs are going up due to investments in 3G and 4G network evolution, WiFi still ranks at the top for data offloading primarily due to 3G\/4G pricing, poor signal reception indoors and WiFi\u2019s higher bandwidths offerings with little or no interference.<\/p>\n

The three factors put together are the leading cause for smart phone \/ tablet data usage being offloaded to a WiFi network.<\/p>\n

A simple iPad sales figures of 2012 provides a interesting insight into the fact that 9 out of 10 iPads are only WiFi show casing a interesting find that cellular data services has been given a miss at the highly sought iPad retail market itself<\/p>\n

\u201cA little known fact is that contrary to popular belief a smart phone \/ tablet also uses lesser battery when connected to a WiFi network accounted due to the lower signal strength requirement.\u201d<\/em><\/p>\n

The benefactors<\/strong><\/p>\n

Apart from the end users who get excellent bandwidth, speed and zero interference reception; the businesses which provide broadband services to end users cash in by filling in the gaps between the cell towers, literally.<\/p>\n

A few OPCOs in the wireless business who also double up by providing broadband services in the form of ADSL or FOC loop back their users into their network business.<\/p>\n

How can RA help?<\/strong><\/p>\n

Analytics, analytics, analytics!!!<\/p>\n

\u201cThe true potential of analytics is only limited by ones own imagination of what can be done with an array of data at your disposal\u201d<\/em><\/p>\n

Here RA\u2019s primary role comes in as a revenue enhancer or opportunity loss identifier and not as the more commonly known roles of \u201cleakage identification\u201d.<\/p>\n

From an RA perspective looping in key information of users such as the data usage pattern over cellular and WiFi and overlaying them over various dimensions of demographics, content, customer categorization and lifestyle components will provide an insight on potential cellular onload or offload opportunities which can be monetized by provision value add or add on services to potential users.<\/p>\n

From an operators perspective this insight can increase revenues especially in regions where a good smart phone markets show below par cellular data usage therein operators can increasing their service offerings to targeted localities and users in the form small cells, WiFi, or\u00a0 WiMax.<\/p>\n","protected":false},"excerpt":{"rendered":"

Emergence of mobile data offloading Though mobile data offloading is not new to the industry it is catching steam off late and that has made operators around the world take notice. The factors that are driving mobile data offloading is the ever growing smart phone market giving people the option of streaming any content of […]<\/p>\n","protected":false},"author":11,"featured_media":1022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,10,16],"tags":[],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-managed-services","category-revenue-assurance"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1195"}],"version-history":[{"count":0,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/1195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}