In almost every major sports analogy where a ball is used, the coach is always telling players to \u201ckeep their eye on the ball.\u201d In baseball this is obviously critical. Certainly the same holds true in cricket. Other sports rely on this fundamental as well; the ball is the player\u2019s universe. Without keeping your eye on that ball scoring doesn\u2019t happen, and victories escape our favorite teams.
\nIn the world of Revenue Management the same analogy has been applied to those charged with protecting revenues. \u201cKeep your eye on the money.\u201d We\u2019ve all received our marching orders to monitor and protect the revenue process, from where value is generated, billed, and ultimately collected.
\nWhat has inevitably happened, however, is an ever-growing expansion of what was originally a relatively simple carrier business model. Consider this maturing timeline for most operators over the years:<\/p>\n
Suddenly (actually, over the last 20 years), Risk Management programs are finding that there is no longer a single ball to keep their eye on; in fact, there are many<\/em>. Revenue is now generated from many streams (e.g., product lines), all using different business models. But what makes this even more difficult is the relationships and interdependencies these product lines have with each other \u2013 these also need to be monitored for risks and failures. Now ERM can\u2019t simply deploy independent, autonomous teams to track individual streams \u2013 the collaboration and sharing of consistent data and resources is now a critical requirement. This operator example is not uncommon, and certainly something that we have successfully worked with operators to manage for much of the last 16 years. What has been learned over this time that ERM can\u2019t just keep their eyes on the \u201cbusiness model complexity\u201d ball; now ERM must also keep their eyes on every ball that deals with product, service, and support inter-dependencies that now dominate the carrier business landscape. In almost every major sports analogy where a ball is used, the coach is always telling players to \u201ckeep their eye on the ball.\u201d In baseball this is obviously critical. Certainly the same holds true in cricket. Other sports rely on this fundamental as well; the ball is the player\u2019s universe. Without keeping your eye […]<\/p>\n","protected":false},"author":1,"featured_media":1494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/1449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1449"}],"version-history":[{"count":0,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/1449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/media\/1494"}],"wp:attachment":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nPutting this into context, let\u2019s talk about fictitious Carrier \u201cA\u201d \u2026 we\u2019ll call them Rio Hondo Telecom:
\nRio Hondo offers 3G and 4G mobile services. They also operate as an ILEC (Independent Local Exchange Carrier), so they have invested in a great deal in underground plant, in the form of both copper and cable, to serve the majority of their 1 million customers. Through that plant they offer fixed line telephony, broadband, and video broadcast services to consumers, and high-speed business service packages to enterprises. Unfortunately, they have no last mile access to 15% of their enterprise customers, and 10% of their standard consumer customer base is too far away to receive broadband and broadcast services. Therefore, Rio Hondo has formed several partnerships with other operators to round out their service offering to those outlying customers. They started carrying services 65 years ago\u2026and their ERM teams formed in the early 1980\u2019s. They have limited Fraud and Revenue controls in place, yet their business models have grown well beyond what they can easily monitor for risks. Where should their ERM teams be focusing their resources? Candidates must include both<\/strong> revenue generation and revenue support functions, among others.<\/p>\n\n
\na. Event creation, mediation, and billing
\nb. Recurring charge integrity
\nc. Retail sales of equipment and services<\/li>\n
\na. Retail and call center provisioning operations, and change requests
\nb. Order integrity and fall-out management \u2013 critical for bundled service delivery
\nc. Capturing of traded\/returned equipment, including tracking to warehouse receipt
\nd. Chargeback management, merchant charging integrity<\/li>\n
\na. Service call management and charging
\nb. CPE and inventory assurance
\nc. Commissioning integrity
\nd. Partner services delivered as ordered, billed appropriately<\/li>\n<\/ol>\n
\nThis is the foundation that drove the birth of the ROC from Subex. First envisioned over a decade ago, the latest generation of ROC3 products fully support the monitoring and instrumentation of every facet of Revenue, Cost, Fraud, and Network Asset protection within the operator\u2019s business\u2026all from a single, integrated architecture. With ROC3, operators can not only keep their eyes on as many balls as their business can throw at them, they can easily manage which ones to catch, and which ones to hit \u201cout of the park!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"