{"id":20119,"date":"2019-10-22T12:21:38","date_gmt":"2019-10-22T06:51:38","guid":{"rendered":"https:\/\/www.subex.com\/?p=20119"},"modified":"2019-10-22T12:21:38","modified_gmt":"2019-10-22T06:51:38","slug":"growing-beyond-revenue-assurance-the-rise-of-business-assurance","status":"publish","type":"post","link":"https:\/\/dev.enki.studio\/test\/?p=20119","title":{"rendered":"Growing Beyond Revenue Assurance: The Rise of Business Assurance"},"content":{"rendered":"<p>Traditionally revenue assurance functions have been monitoring revenue streams from switch to billing, with the primary goal of detecting leakages usually with a latency of more than 24 hours. With the success of the <strong><a href=\"https:\/\/dev.enki.studio\/test\/revenue-assurance\/\">revenue assurance<\/a><\/strong> function itself being measured on the value of leakage being identified, larger the finding, greater the success of the revenue assurance function. This being a model that has been working since the age of 2G services, the entire RA functions built on the foundation of identifying leakages.<\/p>\n<p>In the rare event of having a near-flawless service allocation and metering of a revenue stream, the RA function is forced to expand controls to newer areas &amp; technologies in the quest to find the elusive leakage. This quest of validating the purpose of the RA function\u2019s existence begins and ends year on year proving to be a major challenge with decreasing ARPUs &amp; cost per call\/transaction.<\/p>\n<p>That brings us to an important question. Can leakage be the only measurement for a RA function?<\/p>\n<p>German car manufacturers employ a method called FMEA (Failure Method Effective Analysis) that enables them to reach a near-zero percentage of failures from design to manufacturing as one minor failure can at times be catastrophic to an end-user or lead to customer dissatisfaction. Thereby the end goal being that the absence of failures is a direct correlation to the success of risk mitigation programs, an approach that is contrary to traditional RA practices.<\/p>\n<p>In RA we are now evolving towards a similar path.\u00a0 While leakage can be one parameter indicating failure of a process, the others are revenue &amp; cost monitoring, margin management, enablement of CXOs and finally customer fulfillment that provides the base for competitive advantage.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter img-responsive\" src=\"https:\/\/dev.enki.studio\/test\/wp-content\/uploads\/2019\/10\/Evolution-of-RA.jpg\" alt=\"Evolution-of-RA\" width=\"\" height=\"\" \/>For example, as indicated in the graph on the above.<\/p>\n<p>Moving purely along the Y axis only increases the count of controls for an RA function with the sole purpose of finding leakage<\/p>\n<p>While moving purely along the X axis brings in minimal coverage that does not protect all services nor enables all functions of the business<\/p>\n<p>A linearly increasing path on the other hand provides for a path that matures the RA function with changing technology &amp; business ecosystem while enabling various functions and driving the organization towards a data driven one.<\/p>\n<p>Digitalization has greatly expanded overall risks for telcos and in today\u2019s reality of multi-service, multi-disciplinary offerings (eg. Banking, Retail, Digital Content etc), Revenue Assurance function need to move from just assuring revenues (with a primary business focus on EBITDA) to assuring business models, expanding focus beyond revenue management to <strong><a href=\"https:\/\/dev.enki.studio\/test\/subex-business-assurance-enabled-to-place-controls-on-your-entire-business-cycle\/\">Business Assurance<\/a><\/strong>.<\/p>\n<p style=\"text-align: center; font-size: 22px;\"><span style=\"color: #00a1d6;\"><strong>On-Demand Webinar- Managing Business Risks: The Growth of Business Assurance<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"cta-btn\" href=\"https:\/\/info.subex.com\/on-demand-webinar-the-growth-of-business-assurance\" target=\"_blank\" rel=\"noopener noreferrer\">Download Recording<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":11,"featured_media":23584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[236,16],"tags":[61],"class_list":["post-20119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-assurance","category-revenue-assurance","tag-business-assurance"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/20119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20119"}],"version-history":[{"count":0,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/20119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/media\/23584"}],"wp:attachment":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}