Digital transformation is pushing boundaries and blurring the lines between your consumer and partner operating business models.. Scenarios that were more applicable to an individual consumer is now relevant to partners as well. Digital disruptionhas forced Telcos to throw away their old monolithic business approach, wherein they were least affected by their partners and incorporate a inclusive digital strategy. The focus has shifted more on retaining partners and converting them into long term valuable members.<\/p>\n
The question to ask is, Are you creating enough value for your partners to maintain a long-term relationship?<\/strong><\/p>\n This is where the \u201cTrigger and \u00a0Hook\u201d strategy \u00a0can play a crucial role ; Let\u2019s first understand \u201cTrigger and Hook\u201d \u00a0witha non-telco analogy. For example, I bought a TV because of the screen size and high resolution, but eventually, I stuck to the brand for the sound quality and color reproduction. So, screen size and high resolution was the \u201c Triggers,\u201d but I got \u201chooked\u201d to the brand because of \u201csound and color production quality.\u201d Thus I became a loyal and essential member of the brand\u2019s value chain.<\/p>\n Let\u2019s look at some of the scenarios of value creation using this strategy.<\/p>\n In the digital economy, partners can make or break your business; therefore, it is very important for any Telco to have the same consumer-type mindset, by focusing on the above areas for your partner as well.. The \u2018Triger and Hook\u2019 strategy can be an effective way to create long lasting partnerships that can deliver value to all the stakeholders in the ecosystem. <\/strong><\/p>\n\n