{"id":27322,"date":"2021-07-28T18:43:08","date_gmt":"2021-07-28T13:13:08","guid":{"rendered":"https:\/\/www.subex.com\/?p=27322"},"modified":"2021-07-28T18:43:08","modified_gmt":"2021-07-28T13:13:08","slug":"business-assurance-evolution-and-what-it-means-to-csps","status":"publish","type":"post","link":"https:\/\/dev.enki.studio\/test\/?p=27322","title":{"rendered":"Business Assurance: Evolution and What It Means to CSPs"},"content":{"rendered":"

Evolution of Revenue Assurance into Business Assurance\u00a0<\/strong><\/p>\n

By now, it is almost common knowledge that the\u00a0telecom\u00a0world\u00a0has moved well beyond\u00a0the conventional\u00a0idea of\u00a0Revenue Assurance (RA).\u00a0But\u00a0what\u00a0were the factors which\u00a0led to this?<\/p>\n

Conventionally, telecom Revenue Assurance<\/a> used to be a non-real-time, post-facto,\u00a0and\u00a0reactive method of finding revenue leakages amongst the data about events that have already happened.<\/p>\n

To understand this further, conventional Revenue Assurance<\/a> predominantly revolved around reconciling events between the source of origination to the final culmination point – billing and actioning on the outcomes in the form of mismatches.<\/p>\n

While this methodology\u00a0was leveraged on a\u00a0reactive basis for ages, with time and\u00a0the\u00a0evolution of sophisticated data transfer technologies, we could\u00a0derive\u00a0more capabilities around real-time revenue assurance<\/a>, thereby mitigating the leakage run-time to the least possible extent.<\/p>\n

However, the effective yield from the RA functionalities mentioned above started to\u00a0diminish\u00a0and became increasingly insignificant due to the below factors:<\/p>\n

    \n
  1. Stiff competition between operators fighting for supremacy on subscriber acquisition meant\u00a0that\u00a0the prices of conventional telecom services were constantly reduced.<\/li>\n
  2. Consequent to the above, the average revenue per user dropped, which meant that even if the findings from evolved revenue assurance practices were significant, they did not translate to the same level of significance in dollar value.<\/li>\n<\/ol>\n

    Naturally, this set the ball rolling for the evolution of conventional Revenue\u00a0Assurance\u00a0into Business assurance.<\/p>\n

    What does this really mean?<\/p>\n

    Fundamentally,\u00a0Revenue\u00a0Assurance\u00a0<\/a>(RA)\u00a0revolves around identifying anomalies across the operator\u2019s\u00a0business. These anomalies might be systemic, human, process-related, or stemming from\u00a0a\u00a0lack of coordination, either technical or intra-departmental,\u00a0in an operator ecosystem.<\/p>\n

    This means\u00a0that while conventionally, RA revolved around usage, mainly source (switch) to destination (bill) reconciliations, it can be expanded to cover other more expansive business areas. From detecting leakages\u00a0in usage revenue, it can expand to assure aspects of product margins, customer satisfaction, rating, contract management,\u00a0etc., to name a few.<\/p>\n

    Another aspect to consider in this\u00a0context is the already available, clean, normalized,\u00a0ready-to-use and extremely useful\u00a0data\u00a0that RA systems have at their disposal, out of which only a sub-set has been tapped into. This has ensured the evolution can be more seamless and natural.<\/p>\n

    Collectively, by\u00a0virtue of the above factors and more, Revenue assurance can and has evolved to what we call it today – Business Assurance.<\/p>\n

    The definition of Business Assurance and what it means to CSPs:\u00a0<\/strong><\/p>\n

    As clich\u00e9d as it is, we all know the Communication Service Providers (CSPs) have transformed dramatically in terms of the services they offer to their customers to being Digital Service Providers (DSPs). This,\u00a0consequently,\u00a0means that\u00a0they have to address new, dynamic, and constantly evolving risks and challenges. As a result, they\u00a0would\u00a0have to redefine and rejig their existing resources to equip them with the skills required for a more comprehensive Business Assurance<\/a> view across the organization.<\/p>\n

    \"\"
    Source: Dimensions of BA as per TMF<\/figcaption><\/figure>\n

    Business Assurance amalgamates conventional assurance and risk areas into a data-driven, proactive, all-encompassing framework to protect financial integrity while ensuring seamless customer experience and business value.<\/p>\n

    In addition to the above, Business assurance<\/a> would constitute a wide array of areas – Product &\u00a0Offer Management, Customer Management, Order Management<\/a> & Provisioning, Network Management, Rating & Billing Assurance, Finance & Accounting,\u00a0etc. It would be imperative to say that all these areas need to be supported\u00a0by sophisticated technologies around data analytics, artificial intelligence,\u00a0and blockchain.<\/p>\n

    While the above BA\u00a0views\u00a0are relatively generic, it seldom works in a one-size-fits-all approach. Hence, it is imperative that each organization refines the relevance and extent of the BA scope in their particular environment basis the business needs.<\/p>\n

    Webinar on Business Assurance in 5G:
    \n5 controls you cannot do without<\/strong><\/span><\/p>\n

    Watch Now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Evolution of Revenue Assurance into Business Assurance\u00a0 By now, it is almost common knowledge that the\u00a0telecom\u00a0world\u00a0has moved well beyond\u00a0the conventional\u00a0idea of\u00a0Revenue Assurance (RA).\u00a0But\u00a0what\u00a0were the factors which\u00a0led to this? Conventionally, telecom Revenue Assurance used to be a non-real-time, post-facto,\u00a0and\u00a0reactive method of finding revenue leakages amongst the data about events that have already happened. To understand this […]<\/p>\n","protected":false},"author":1,"featured_media":27323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[236,16],"tags":[],"class_list":["post-27322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-assurance","category-revenue-assurance"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/27322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27322"}],"version-history":[{"count":0,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/posts\/27322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=\/wp\/v2\/media\/27323"}],"wp:attachment":[{"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.enki.studio\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}