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  • The AI-First Approach to Fraud Detection and Prevention

    The AI-First Approach to Fraud Detection and Prevention

    As seen in Pipeline Publication

    Fraud is a persistent nuisance for communications service providers (CSPs) across the globe, and unfortunately it just continues to grow in intensity.

    The increasing use of sophisticated technologies by the fraudsters has resulted in a surge in the frequency as well as the intensity of telecom frauds. CSPs’ digital transformation and the ever-increasing pervasiveness of the digital economy have only made it worse. The growing 5G ecosystem now is likely to make CSPs’ ongoing battle with fraud even more important.

    According to Communications Fraud Control Association’s (CFCA) Fraud Loss Survey Report, 2021, the total telecom revenue loss due to fraud is estimated to be 2.22 percent of total revenue, or $39.89 billion. What is more worrying is that there has been a 28 percent increase in fraud losses when compared to 2019. Apart from revenue loss, fraud also results in loss of reputation and potentially even subscribers for CSPs.

    The traditional rule-based fraud management systems are not enough to address the growing sophistication, frequency, and ferocity of telecom frauds, thus making it imperative for CSPs to rethink their fraud management measures and strategy.

    Fraudsters’ tactics have evolved over the years as the traffic on the communications networks continues to grow. The obsolete risk management systems are hardly geared to prevent or detect fraud. As a result, it has become more challenging for CSPs to detect fraud even as losses continue to mount for telcos in all geographies.

    The growing sophistication of the fraudsters means that CSPs, who continue to use older and traditional fraud management systems, are on the back foot and are always trying to catch up with the modern methods used by the fraudsters.

    CSPs can no longer depend on traditional fraud management systems because fraudsters are using innovative technologies to conduct fraud. In a way, fraudsters are taking advantage of the gaps in the weak and redundant traditional fraud management system to conduct frauds blatantly.

    A key issue CSPs face is that the traditional rule-based fraud management systems are reactive in nature. This can be particularly problematic considering that 5G will significantly expand the number of protocols, applications, systems, and endpoints, leading to enhanced risks. It’s imperative that with faster cloud adoption and a growing 5G ecosystem, fraud management needs to transform to be preventative and proactive.

    Increasing technology and process complexity 

    One of the key reasons CSPs continue to struggle to catch up with the growing crimes is the increasing network complexity because of new technologies and the ever-increasing number of services they offer. Telecom service providers are no longer offering just vanilla voice and data connectivity. Mobile money and other fintech products, educational products, and gaming are just some of the new services provided by the telecom service providers. Furthermore, several service providers have started offering 5G-enabled augmented reality (AR), virtual reality (VR), and Industry 4.0 use cases. All this leads to a massive change in how telco business and operations are managed.

    The operations are further complicated by the emergence of new business models, such as partner-led business models, API-led business models, compute-led business models, subscription-led business models and use-case-led business models, making traditional fraud systems deficient. The new use cases and business models will require integration with different types of platforms in which they are not just monitoring or evaluating data but also need to respond in real time.

    In the 5G era, CSPs will need to collate and manage data in real time from several sources to proactively mitigate risks, thus making it critical to revamp their fraud management strategy. In addition, 5G will enable a greater number of deployed devices, which unfortunately provide a larger attack surface for fraudsters using Internet of Things (IoT) devices. According to CFCA Fraud Loss Survey Report 2021, 32 percent of CSPs expect to see an  increase in 5G fraud because of protocols and the number of connected devices. The manual processes are not designed to manage the growing volume, variety, and velocity of data likely to be generated in the 5G era. According to OpenSignal, 5G users consume 2.7 times more data than 4G users.

    As the services offered by telcos grow, the CSP partner ecosystem also records an increase. The growing ecosystem of the Internet of Things (IoT) especially poses a challenge for CSPs, as it brings to the fore different types of devices, partners, and service providers on one platform, thereby providing newer avenues for fraudsters to access the system. One weak link is enough for fraudsters to carry out a massive scam, significantly impacting CSPs’ profitability.

    Growing skill challenge

    Faster adoption of the cloud and the growing 5G ecosystem mean that the risk management teams require new capabilities to deal with risks posed by new technologies and use cases that cut across several products and services.

    CSPs’ risk management teams need to be agile to continuously handle changes in the business. The teams should also have the ability to perform different data operations such as statistical analysis, behavioral analysis, protocol analysis, predictive analysis, and so on to capture risk-based insights from the data.

    There is a greater need to upskill and increase data literacy within CSPs’ risk management teams. This is crucial to gain the ability to deal with newer forms of data sets to address the evolving type of fraud—and also to ensure the successful implementation of risk mechanisms.

    A key challenge faced by risk management teams, however, is the skills shortage. According to the Risk & Assurance Group 2021 Digital Trust Survey, finding skilled people is one of the critical challenges faced by CSPs in addressing growing fraud. This is likely to further grow with the 5G ecosystem, leading to an increase in the demand for these skills.

    CSPs can partly address these challenges by using AI-powered automation. It is critical for the risk management teams to quickly scale up, enhance coverage and bring down the dependency on manual labor. This will also increase operational efficiency while freeing up resources for more strategic work.

    Addressing new-age fraud with an AI-first approach

    Amid growing fraud losses and the emergence of new challenges, CSPs stand to benefit by leveraging the capabilities of artificial intelligence (AI) and machine learning (ML) based systems to gain the required efficiencies to address new-age fraud. AI and ML hold tremendous potential for CSPs to not only bring down fraud-related losses but also to enhance the trust of their subscribers in their infrastructure.

    An AI-powered fraud management system comes with capabilities to quickly identify and respond to suspicious activity. It can combine data, both structured and unstructured, from several data streams and make sense of it in real time to help telcos efficiently stop fraud before it negatively impacts their revenue and reputation.

    In addition, AI and ML will be key proponents for handling changes in business scenarios and enabling risk management teams to be more agile. Another key advantage of an AI-based system is that it can collate both structured and unstructured data from multiple sources such as Kafka, pub-sub, APIs, and more, leading to faster detection of fraud and minimizing fraud run time.

    Also, CSPs can further leverage AI and ML capabilities to make informed decisions if it is explainable, meaning that it provides complete clarity and visibility on how decisions are taken. Therefore, a fraud management system based on Explainable AI eliminates AI bias completely and provides transparency on how decisions are made.

    Despite the potential, however, adoption of AI/ML-based fraud systems continues to be low. As per the CFCA Fraud Loss Survey Report 2021, 30 percent of the respondents are still using manual processes, while 28 percent use rules-based fraud management systems, and only 13 percent are leveraging AI and ML-based fraud management systems. The increasing sophistication of the frauds committed underlines that the methods being used by CSPs are not sufficient. Therefore, CSPs must adopt an AI-based approach to bring down fraud-related revenue loss.

    The growing fraud losses of telcos coupled with the increasing level of sophistication of fraudsters means that CSPs must reexamine their fraud management strategy. It is time to adopt AI-first fraud management systems that use the latest technologies for both prevention and quick detection of fraud, thereby taking a more proactive—rather than reactive—approach to risk mitigation.

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  • Build an efficient input data pipeline for deep learning

    Problem

    Developing the input pipeline in a machine learning project is usually time-consuming and uncomfortable, and it might take longer than building the model itself. When dealing with massive datasets including thousands/millions of files, the input data pipeline can either be a game changer or a bottleneck depending on the architecture.

    When datasets are too large to fit in RAM, a python generator-based technique can represent a significant barrier in training complicated GPU compute-intensive models. GPUs that are idle while waiting for data significantly slow down model training.

    This is when TensorFlow TFRecord comes in handy.

    We will learn how to utilise TensorFlow’s Dataset modules tf.data and tf.record to create efficient pipelines for photos and text in this lesson.

    TFRecord

    To record, data is stored as a binary record in a succession of protocol buffers. TFRecords files are incredibly read-efficient and take up little hard drive space. TFRecord is a method for storing data samples in sequential order. Each sample contains a number of characteristics.

    We specify our features as a dictionary within the ‘write record’ method. In this scenario, we have picture data, the location of the item on the image, and the colour of the object, and we also want to keep the image data’s form.

    Certain datatypes can be specified for a feature in TFRecord. For our features, we use a byte list and a float list.

    Now we enter our real data into the features: we begin with data in digits, which is quite handy. We flatten them (‘.ravel()’) and provide them to the appropriate feature constructor. You might be wondering why we store picture data as floats. This is a design choice (oops! — see on for the consequences of this design choice), so we already save the picture data with colour values in the 0=val=1 range, so we can feed this immediately to the training. You’ll see that there are a few of spots suited for data conversions – assuming you stored it as uINT8 here, you can later convert it in the feeding pipeline.

    The last thing we need is a means to shut down the writer and ensure that everything is written to disc. We introduced a close writer function to do this (as an aside, you might modify this to operate in combination with the Python ‘with’ statement).

    That’s all. We will return to this point later: we presently do not write validation data separately from training data. One may expect a simple’split dataset’ method that we can use afterwards, however there is none with Datasets. This is acceptable given that tf.data is designed to operate with billions of records, and splitting billions of information in a certain way is difficult.

    To record eliminates the need to read each sample file from the disc for each epoch.

    The effectiveness of utilising TFRecord comes at a cost, in the form of the need to write a lot of complicated code to produce and read the records files.

    We provide a solution to this problem by using Datum to handle TFRecords files.

    Datum

    Datum is a TensorFlow-based framework for creating an efficient, quick input pipeline. Datum is intended to create/manage TFRecord databases nearly entirely without the use of complicated programming.

    Datum is intended to read and publish TFRecord datasets while also constructing a fast input pipeline that can be used for single GPU or distributed training with only a few lines of code.

    Datum constructs a fast input pipeline using tf.data and tf.record.

    TFData

    The Dataset API enables you to create an asynchronous, highly efficient data pipeline to prevent data exhaustion on your GPU. It reads data from disc (pictures or text), performs optimal transformations, generates batches, and sends them to the GPU. Previously, data pipelines forced the GPU to wait for the CPU to load the data, resulting in performance concerns.

    Installation

    Datum may be installed with the command pypi

    pip instal datum.

    TFRecord export

    If you don’t use datum, writing/exporting data to tfrecord format might get quite complicated.

    Datum facilitates the export of datasets to tfrecord format. Datum has a few preset issue kinds that allow you to generate a dataset with a few lines of code without having to go into the inner workings of tfrecord and serialisation.

    Import TFRWriteConfigs to define datum configuration for writing/exporting data to tfrecord

    from datum.configs import TFRWriteConfigs

    Define the splits information in the configs, splits names are important for a datum to automatically identify the splits data.

    write_configs = TFRWriteConfigs()
    write_configs.splits = {
    "train": {
    "num_examples": <num of train examples in the dataset>
    },
    "val": {
    "num_examples": <num of validation examples in the dataset>
    },
    }

    To transform the datasets, import the export API and problem type.

    Different datasets serve different functions. An image classification dataset with merely a class label, for example, cannot be utilised for picture segmentation or detection. To facilitate conversion, datum distinguishes between issue categories for classification, detection, and segmentation tasks.

    from datum.export.export import export_to_tfrecord
    from datum.problem.types import IMAGE_CLF

    Suppose we want to build a tfrecord dataset for an image classification task, the type for that is IMAGE_CLF

    Convert the dataset to tfrecord format

    export_to_tfrecord(input_path, output_path, types.IMAGE_CLF, write_configs)

    Datum will transform and store the result dataset. In the output directory, there are tfrecord files and dataset metadata files. The exported tfrecord files may be imported as tf.data with ease. Datum load API was used to load the dataset.

    Load the data as tf.data.Dataset.

    Import the loading API as tf.data to load the tfrecord dataset.

    Import dataset from datum.reader

    To load the dataset, simply give the output path from the previous export state.

    dataset = load(<path to tfreord files folder>)
    train_dataset = dataset.train_fn('train', shuffle=True)
    val_dataset = dataset.val_fn('val', shuffle=False)

    Examples/cases in the dataset can be augmented before feeding into the model. It’s easy to preprocess and post-process samples in the dataset using pre_batching_callbackand post_batching_callback .

    pre_batching_callback : Using this callback example can be processed before batching.

    post_batching_callback: Using this callback example can be processed after batching. Examples are processed as a batch.

    Suppose we want to augment the dataset, which can be achieved using the following pre_batching_callback

    def augment_image(example):
    image = tf.image.resize(example["image"], IMG_SIZE)
    image = tf.image.random_flip_left_right(image)
    image = tf.image.random_flip_up_down(image)
    example.update({"image": image})
    return exampledataset_configs = dataset.dataset_configs
    datset_configs.pre_batching_callback = lambda example: augment_image(example)
    train_dataset = dataset.train_fn('train', shuffle=True)

    Put Datum to the test.

    The usage of datum for transfer learning an EfficientNet-B0 model for an image classification project is demonstrated in this notebook.

    Play with the Transfer Learning with Datum notebook to speed up your input flow.

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  • The Challenges Faced by Telecom Companies in FAR Reconciliation

    The Challenges Faced by Telecom Companies in FAR Reconciliation

    The telecommunications world is constantly changing, and CSPs, are continuously adapting to meet the increasing demands of the market. In this ever-evolving landscape, having effective processes for reconciling fixed assets, known as the Fixed Asset Registry (FAR), is crucial for CSPs to manage their assets accurately, ensure correct billing, and collect revenue.

    The Importance of FAR Reconciliation

    FAR reconciliation ensures that the records of fixed assets accurately represent the physical assets deployed in a telecom operator’s network. In today’s business environment, where achieving a positive return on investment (ROI) and maintaining financial integrity are crucial, inadequate FAR reconciliation processes can lead to revenue loss, with an average annual loss of 2-5%. Since a significant amount of capital expenditure is dedicated to network assets, it is critical for CSPs to manage their assets accurately to achieve ROI.

    The Challenges Faced by CSPs in FAR Reconciliation

    CSPs encounter several challenges when it comes to FAR reconciliation. Let’s take a closer look at these challenges:

    1. Complex and Diverse Asset Ecosystem: CSPs must reconcile and integrate diverse assets from different vendors, operating on various technologies, and requiring specialized management approaches. Managing this complexity and ensuring accurate records is a challenge for CSPs.

    2. Rapid Asset Deployment and Scalability: The telecom industry demands fast asset deployment and scalability to meet the growing requirements of data-intensive applications and increased connectivity. CSPs need to reconcile assets quickly and accurately to optimize their utilization. However, the speed of deployment and asset expansion can create bottlenecks, resulting in delays, errors, and incomplete records.

    3. Real-time Asset Visibility and Control: CSPs require real-time visibility and control over their assets. However, there is often a gap between the financial teams and the network teams when it comes to tracking assets. Factors like depreciation and taxation are not always considered in asset tracking and reconciliation processes, leading to discrepancies between the asset registry and financial records.

    4. Data Complexity and Volume: The telecom industry generates vast amounts of data from various sources, such as network elements, provisioning systems, billing systems, and operational support systems. Managing and reconciling this complex and voluminous data is a challenge for CSPs. They need advanced data management techniques to process, validate, and derive actionable insights from this data.

    5. Lack of Standardization: The absence of standardized FAR reconciliation processes, data formats, and industry-wide practices poses a challenge for CSPs. Inconsistencies in reconciliation approaches across CSPs and ecosystem partners hinder interoperability, data exchange, and collaboration. CSPs require a standardized framework to streamline reconciliation processes and facilitate information sharing among stakeholders.

    The Five Key Principles of FAR Reconciliation

    To overcome these challenges and achieve successful FAR reconciliation, CSPs must adopt five crucial capabilities. These capabilities empower CSPs to enhance their enterprise asset management processes, improve financial performance, and establish a strong foundation for the efficient operation of their networks.

    To learn more about these five principles and how they can empower CSPs in the modern era, you can download our white paper titled “The Five Key Principles of FAR Reconciliation: Empowering Success in the Modern Era.” This white paper provides valuable insights, strategies, and best practices for CSPs to optimize their FAR reconciliation processes and thrive in the ever-changing telecom landscape.

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  • The Future is Now: Why Your Business Needs to Embrace (and Implement) AI Adoption

    Today AI’s impact and potential value are undebatable. Many businesses have already evaluated and experimented with AI in various forms. To the extent that applications of AI are actively investigated in healthcare, recruitment, law, and government. However, the adoption rate varies across industries and companies, but AI is becoming increasingly prevalent in the business world. However, AI boost and bust cycles are seen over time, which makes potential adopters wary. On one side, there are greater success stories of AI implementation, especially within the technology and healthcare domain. There are other traditional businesses where AI adoption is much slower than expected.

    Technology adoption is an ongoing process of operational use of technology, according to Neumann, Guirguis & Steiner. I prefer this definition because it clearly defines adoption as not being achieved at a single point in time. It is also emphasized for the operational success of AI, especially in the business context of AI adoption. Any technology adoption depends on not just technological advancement but also external factors such as social, economic, and environmental influences. Technological advancement, for instance, is the ease of use, efficiency, value drivers, etc.; external factors are social, economic, and environmental factors. All these factors are unequivocally applicable to AI today, evidently enforcing their effects on us today, creating an environment that demands either adoption or failure.

    Given the potential impact and value of AI, enterprise AI practitioners and managers need to approach adoption in a thoughtful and strategic manner. This may involve carefully evaluating business needs, identifying appropriate use cases, and considering the ethical and social implications of AI adoption.

    By focusing on operational success and understanding the broader contextual factors influencing AI adoption, businesses can navigate the potential challenges and maximize the benefits of this transformative technology.

    There are several frameworks and tools that exist to support it. There are a few popular frameworks to which one can refer.

    1. Gartner’s AI Maturity Model: This framework provides a structured approach for businesses to assess their current AI capabilities and chart a path for AI adoption at the organizational level.
    2. Microsoft’s AI Business School: This framework is designed to help businesses understand AI concepts and provide guidance for AI adoption through a series of case studies, videos, and tutorials.
    3. IBM’s AI Ladder: This framework helps businesses to understand the key stages of AI adoption, starting with defining the AI strategy and ending with scaling AI across the organization.
    4. Deloitte’s AI in a Box: This framework provides a modular approach to AI adoption, allowing businesses to choose the components that best suit their needs.
    5. McKinsey’s AI Enablement Framework: This framework helps businesses to develop a strategy for AI adoption, define use cases, build the necessary infrastructure, and scale AI across the organization.

    The main challenge with AI adoption lies in its execution, as it has remained theoretical and difficult to implement in practical situations. The primary issue is the inability to simplify complex concepts to a level that can be effectively executed.

    In most AI adoption models or frameworks, best practices for organizational readiness are suggested for three key areas: people, process, and technology. It is important to note that technology readiness also includes data readiness. These three areas are often referred to as the “golden triangle” of AI adoption.

    Why Your Business Needs to Embrace (and Implement) AI Adoption

    The golden triangle of people, process, and technology is widely recognized as a useful framework for analyzing socio-technical systems. Each component of the triangle – such as the development of people’s skills, the importance of processes, and the fit of technology to business needs – is equally critical to the success of AI adoption. These components are intertwined and can impact each other in numerous ways. For instance, in the AI technology context, the technology selected by a project team may influence the nature of AI tasks and, consequently, the processes to which these tasks contribute, which in turn can impact the people involved, including project stakeholders. Understanding the interplay between these three components is essential for successful AI adoption.

    The data is an extension of technology in this golden triangle. The importance of data, its availability, quality, and governance are pre-requisite for the concept of a data-driven culture in an organization. The successful adoption of AI requires data to be first understood, available, and managed. The importance of data can be better illustrated by separating Data and Technology in the golden triangle as below.

    Why Your Business Needs to Embrace (and Implement) AI Adoption

    The people who drive processes can decide the relevance of data. Data also determines the output of AI technology and drives the direction of AI development in an organization. To reflect all this importance of data, let us extend the triangle to a square, including data at the apex.

     

    Stages of AI Maturity

    AI Adoption within an organization depends on mechanisms that vary based on the current level of AI maturity. There are three stages of AI project maturity such as AI Experimentation, AI Adoption, and AI Production.

    • AI Experimentation:

    An early stage of AI, where use cases need to be identified by business stakeholders, the success criteria need to be defined for each use case and overall. Then, a strategy to execute these use cases in terms of people, process, and technology needs to be evaluated.

    • AI Adoption:

    A transitioning stage from research to deployment. This is the hardest phase to deploy an AI model in an operational setting. There could be several operational challenges to overcome at this stage, such as ensuring operational data is readily available, quality controls are in place, etc. Many organizations also need to gain all the required skills to operationalize AI models.

    • AI Production:

    This is a production phase where proven AI models are integrated with production applications.

    Let us understand how interaction of these PPDT model influence AI project maturity.

    Why Your Business Needs to Embrace (and Implement) AI Adoption

    At the experimentation stage, it is required to match the technology to the kinds of data available to address the business problem that stands out (model testing and selection). During the adoption phase, the link to people is emphasized, as the data which captures expert judgment of the quality of AI outputs is needed to prove the technology’s value. Once the technology is mature, the link between data and processes must be built into the organization’s MIS infrastructure to maintain the supply of operational data.

    Conclusion:

    New age AI platforms have significantly reduced the challenges to AI adoption in an enterprise allowing them to be confident about adopting AI in an organization based on their AI maturity. Subex’s cutting edge platform (Such as HyperSense AI) enables enterprise customers to make faster, better decisions by leveraging AI across the data value chain. The platform allows users without coding knowledge to easily aggregate data from disparate sources, turn data into insights by building, interpreting, and tuning AI models, and effortlessly share their findings across the organization, all on a no-code platform.

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  • Automating Pattern Detection using Machine Learning for Telecom

    Abstract

    Consistent asset health across various levels, from cell sites to regions, is crucial for telecom carriers to ensure ongoing operations. However, proactively detecting aberrant patterns such as equipment breakdown remains a significant problem. This article, based on Subex’s extensive implementation expertise, covers the key processes required to instal effective pattern detection solutions. It also looks at certain high-impact pattern identification use cases that have consistently generated value for telecom operators.

    Introduction

    High operational efficiency is a key distinction for telecom operators that want to build their brand name on consistency and service availability. Unusual consumption patterns in the call, Internet, and SMS services might reveal underlying concerns that could lead to greater ones. Consider how variations caused by power outages, technological problems, or competition growth might result in SLA breaches and revenue loss. To keep ahead of operational interruption, area managers must regularly monitor key performance indicators (KPIs) across many cell sites, clusters, and regions.

    To detect abnormalities, most CSPs rely on manual and reactive methods. Any attempt to delve into the fundamental cause and take corrective action necessitates the usage of standard dashboards or the perusal of long performance analytics reports. These methods are prone to errors and frequently fail to account for shifting patterns, seasonality, and discrepancies in the data.

    Automating pattern detection

    Automated machine learning technologies can assist carriers in addressing the aforementioned difficulties. Data-centric frameworks are used to collect and cleanse historical data, which is then automatically fed into machine learning models that can learn from big datasets. This reveals tendencies and, as a result, forecasts daily consumption levels throughout each geographical area.

    Consistent tracking is an important component of an automated system. Within a certain location, all deviations of real KPIs from predefined values are calculated. Significant deviations or abnormalities are immediately reported in a dashboard for prompt repair by the relevant area manager.

    Implementation approach

    For huge data, Apache Hadoop boasts industry-leading distributed processing capabilities. As a result, Hadoop is an effective tool for converting XDRs into trainable datasets that can be fed into powerful machine-learning algorithms to detect abnormalities. These anomalies in telecom pertain to spikes and decreases in everyday usage. The following are the major steps of a machine learning-driven pattern identification solution:

    Automating Pattern Detection

    Step 1:Ingest the data — An automated process is configured to transmit data from numerous sources to Apache Hive (data warehouse) via real-time streaming systems that collect information such as session length, charges received, location, and so on. To build analytical datasets, this granular data must be analysed, wrangled, and organised.

    Step 2:Select an algorithm — When developing the framework, it is critical to select the appropriate algorithm, one that scales well and solves data complexity. When comparing several forecasting approaches, some essential criteria to consider are:

      • Capability to identify outliers and missing data
      • Capability to learn at speed and scale as needed
      • Handling significant changes in time series
      • Integration and automation capabilities
      • Customizability and interpretability

    Following a thorough examination of regression models such as autoregressive integrated moving averages (ARIMA), Holt-Winters, and others, it was discovered that Facebook’s Prophet algorithm meets the aforementioned requirements and can be implemented fast. It enables users to quickly personalise predictions. The model may also be supplied with domain information via human-interpretable parameters, enhancing forecast accuracy even more. Subex has exhaustively analysed the performance of Prophet after working with a massive quantity of real-world telecom data and discovered that it is 8-10% more accurate than traditional methodologies.

    Step 3:Deploy the model – Once the Prophet algorithm has been developed in R, the input data streams must be set up using Hadoop to R connectors. To keep up with the newest developments and trends, the model should be updated daily with consumption statistics, data from each cell site, and so on.

    The cell sites can be organised into clusters or regions and examined accordingly to establish the hyperparameters. Alternatively, hyperparameters for groups based on cell site category (2G, 3G, or 4G), K-means clustering, or other classification approaches can be defined. The data is then divided into training and test sets in a 4:1 ratio.

    For example, the first 80 days are devoted to training sets, followed by 20 days of assessment. Once the hyperparameters for each group have been determined based on the trend analysis of the group, the Prophet model may be repeated for each cell site using training data. Any break of a threshold, whether a spike or a decrease, might be marked as an abnormality. The abnormal cell location will be marked, and the information will be put back into the Hive for viewing on the dashboard.

    Step 4:Visualize the results — The Apache Hive table (created by R’s machine learning package) contains data on all cell locations that saw spikes or drops in a single day.

    Automating Pattern Detection

    This data comprises the preset criteria, predicted values, and actual use metrics, as well as the amount of the difference between forecasted and actual metrics. The spatial hierarchy associated with anomalous places is also noted. The Hive tables are combined with a dashboard platform like Qlik Sense to allow for speedier decision-making and simpler visualisation.

    Automating Pattern Detection

    Benefits of pattern detection

    Pattern recognition based on machine learning assists telecom operators in transforming the time-consuming, manual, and reactive monitoring of multi-level operational assets into an end-to-end, touchless, and highly efficient process.

    Subex assisted a large African communication service provider in implementing pattern detection to improve on-site assets and use monitoring. Among the primary benefits obtained were:

    • Effort savings — Effective anomaly detection saves 20-30 man-hours each month by taking seasonality, trend, holidays, and change points into account.
    • Increased productivity – By just monitoring data on the dashboard, area managers may determine the core causes of irregularities across cell sites.
    • Site enhancements – As a result of the multi-country deployment, the telecom is now able to log abnormalities as they occur. They discovered roughly 30 unusual instances spread throughout 1600 locations, over 100 clusters, and 8 regions.
    • Useful insights — They could correctly identify the causes of usage drop like power interruptions, airtime recharge issues, client relocation, competitor inflow, extreme pricing spikes, and so on.
    • Quicker decision-making – The telecom may undertake site-specific remedial measures such as refill schedule revisions, tailored marketing campaigns, and site renovations in real-time.

    Case studies for Subex: Pattern detection applications in telecommunications

    Reduced consumption data prompt immediate response, increasing customer retention by 90%.

    A telecom operator discovered various irregularities in their international call use across significant cell sites using Subex’s Analytics Center of Trust. A closer investigation found that many of its dual sim users had switched to a competitor’s profitable overseas package. In response, the telecom quickly launched an appealing counter-bundle, allowing it to retain 90% of at-risk subscribers. The telecom was able to save USD 250,000 in monthly losses as a result of this.

    Anomaly detection assists telcos in detecting revenue leakage and underlying fraud.

    A major telco’s critical 4G cell site was identified for unusually high usage of the airtime credit service (ACS). Root cause analysis revealed that 5 individuals were abusing one of the ACS channels, borrowing USD 10,000 in credit many times. Within 24 hours, the Subex system detected the scam and took prompt action by blocking the fraudsters’ accounts. Following that, the security weaknesses in the ACS channel were fixed, saving USD 120,000 in damages.

    Using market forces to increase client loyalty

    When a telecom operator saw a dramatic increase in data service demand in a certain area, he proceeded to investigate regional abnormalities. According to reports, many new consumers had joined as a result of a service outage in a competitor’s network. Customers’ proclivity to carry numerous SIM cards resulted in roughly 10,000 additional members. The operator quickly launched a campaign to boost consumer loyalty to its data services, resulting in considerably increased data income.

    Minor network availability issues result in significant cost reductions.

    The availability of network cell sites is a key measure of network health. However, many telcos are unaware of how low network availability affects their company. Subex built a pattern identification system that defined KPI levels and established automated monitoring processes for a telecom operator experiencing network availability concerns. Daily anomaly detection of even small network failures provided the operator with the necessary knowledge to act quickly, allowing them to save USD 1 million each month.

     Using pattern recognition to improve the customer experience

    Faced with several customer complaints about poor network performance during late hours, a CSP decided to employ pattern recognition to determine the actual reason. According to the model’s findings, consumer complaints were 2.3 times greater than in other sectors. However, because use trends revealed only a few subscribers lived at the cell site, they could rule out network congestion as a potential cause.

    Conclusion

    Maintaining asset health through continuous monitoring is a critical competence for telecoms seeking to maintain a competitive advantage through robust service delivery. Pattern identification solutions based on automated and machine learning are developing as a beneficial technique to monitor use trends while utilising powerful analytics and sensible visualisation. CSPs should establish the correct business cases and schedule solution deployment to achieve strong returns on investment. Subex has extensive implementation expertise as well as industry-leading solutions to assist operators in automating pattern identification for increased income and efficiency.

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  • From Leakage Detection to Strategic Insights: The Power of Business Assurance in Telecom

    From Leakage Detection to Strategic Insights: The Power of Business Assurance in Telecom

    Introduction

    In the rapidly evolving telecommunications industry, the traditional practice of revenue assurance is undergoing a significant transformation. With declining average revenue per user (ARPU) and the need for real-time insights, telecommunication service providers are embracing a broader approach known as “Business Assurance.” This blog post explores the changing landscape of assurance practices and highlights the four key areas that business assurance encompasses.

    The State of Assurance ‘As-is’

    For telecommunication service providers, revenue assurance has long been a fundamental practice for profitable business operations. Dating back to the early 2000s during the age of 2G and CDMA, revenue assurance practices focused on validating services against billing. While technology has evolved from 2G to 3G and 4G, the mode of operations has remained relatively unchanged, with an increase in the number of source systems. Telecommunication operators now run hundreds or even thousands of revenue assurance controls, validating data from voice, data, SMS, MMS, subscribers, and content from creation to billing.

    What’s Changing?

    The declining ARPU across various geographical locations has brought about a significant shift in the telecommunications industry. As telecommunication services become cheaper, what was once considered a significant revenue leakage is now a fraction of its original value in today’s market. This downward trend in ARPU has prompted telecommunication service providers to invest in systems that provide quicker insights, such as near real-time reconciliations.

    This changing environment has given rise to the concept of “Business Assurance,” which is gradually gaining significance among major telecommunication revenue assurance practices worldwide. Operators are renaming their revenue assurance functions as “Wholesale Assurance” and “Margin Assurance,” signaling the shift towards a broader scope of assurance.

    Business Assurance – Why Your Practice Needs to Adopt It Now?

    Unlike traditional revenue assurance, which primarily focuses on leakage detection, business assurance expands the scope of revenue assurance practice in four key areas:

    1. Single Source of Truth

    Revenue assurance has mastered the art of collecting, enriching, and validating data from various network sources over the past two decades. This practice has created a single source of accurate, clean, and usable data for various upstream process requirements. For example, instead of starting from scratch, revenue assurance systems can provide clean and accurate data for tasks like product profitability prediction. Today, revenue assurance systems are critical contributors to data lakes, blurring the boundaries between revenue assurance and data management.

    2. Revenue Assurance

    While transitioning to business assurance, it is essential to maintain traditional leakage detection practices to ensure process integrity. However, with the emergence of bundled pricing models and fixed-rate plans, conducting record-by-record reconciliations may not make business sense. For instance, many mobile users rarely review their bills as they consistently stay within the bundled limits. Telecommunication operators must evaluate the cost versus benefit of conducting revenue assurance practices on granular or aggregate data.

    3. Active Risk Intelligence

    Business assurance expands the revenue assurance scope to support and enable revenue enhancements, cost reduction, and seamless service enablement. This evolution includes assurance areas such as margin assurance, collections, revenue accounting, partnership dispute management, and order-to-cash processes. By embracing active risk intelligence, revenue assurance practices can go beyond leakage detection and become holistic contributors to the operator’s profit and loss statement.

    4. Decision Boarding

    While data-driven decision making has become the norm in today’s business landscape, the telecommunication industry has been slow to adopt analytical solutions. Telecommunication operators possess vast amounts of data on customers, products, services, markets, and trends, yet their analytical capabilities remain underutilized. Business assurance emphasizes the availability of clean, accurate, and enriched data in near real-time. By leveraging advanced analytics, telecommunication operators can predict risks and opportunities, enabling measurable actions to

    Conclusion

    The future of revenue assurance lies in embracing business assurance, which expands the traditional revenue assurance practice into new territories. Telecommunication service providers must adapt to the changing landscape, leveraging the power of data and analytics to drive revenue enhancements, cost reductions, and informed decision making. By broadening the scope to include single source of truth, revenue assurance, active risk intelligence, and decision boarding, operators can position themselves for success in the ever-evolving telecommunications industry. The time to embrace change is now, as it enables revenue assurance to regain its stature as a vital component of profitable business operations.

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  • Maximizing Profitability: The Key Role of Business Assurance in Telcos’ Omnichannel Evolution

    Maximizing Profitability: The Key Role of Business Assurance in Telcos’ Omnichannel Evolution

    Introduction

    Telecom operators are recognizing the importance of omnichannel customer experience as digitalization introduces new avenues for customer interaction. To maintain customer engagement across multiple channels, a customer-centric strategy that shares data and provides a holistic view of customer requests is crucial. This blog explores how telecom operators can transform their ecosystem omnichannel experience with the adoption of Business Assurance, overcoming challenges and optimizing business outcomes.

     Why CSPs struggle with end-to-end omnichannel CX and role of Business Assurance:

    Business Assurance can facilitate the implementation of digital customer journey analytics for Communication Service Providers (CSPs), ensuring an optimal customer experience in terms of efficient response time, easy interaction, educational guidance, collaborative study, and trustful decision-making. This allows for the collection of data-driven insights and informed decision-making based on customer-facing applications across various platforms, such as e-commerce platforms, knowledge management systems, web content management systems, and billing applications.

    However, without customer journey analytics adoption, the process of achieving positive business outcomes remains incomplete, and the expected customer experience is not delivered. This can result in significant operational expenditure (Opex) or capital expenditure (Capex) bottlenecks and process inefficiencies, leading to less profitable growth.

    To meet the evolving needs of customers, CSPs must provide an omnichannel experience that includes effective personalization across channels, the use of chatbots as front-line tools, and centralizing social channels to ensure privacy, security, and trust at every touchpoint. However, such personalization can lead to leakages in various areas, such as customer experience, product profitability, ecosystem, and provisioning/activation.

    To ensure a long-term customer journey, CSPs must analyze customer complaints and contacts to maintain process integrity. This requires identifying mass customer impact and addressing the dynamic nature of customer interactions. CSPs must also obtain a detailed view of all cost components based on usage and cut-off price points to identify profitable products. The value chain for digital services is complex, involving multiple partners, networks, products, and services, and CSPs must ensure effective interaction and integration across the ecosystem. Accurate recording and monitoring of customer orders are crucial to prevent errors and delays in provisioning/activation, which can impact customer behaviour and business profitability.

    Business Assurance with Ecosystem Omnichannel for CSPs

    Business Assurance with Ecosystem Omnichannel can help protect and contribute to digital growth for CSPs in multiple ways. It enables trust and improves customer experience, provides assurance for Blockchain ecosystems, and ensures a trusted environment for new multi-party business models. The system also helps in early detection of obstacles in the customer journey and provides real-time insights to optimize business outcomes.

    Moreover, the integration of AI and analytics-based models with an approach of Business Assurance can effectively build the Ecosystem Omnichannel enablement. This can be achieved by formulating the right approach, including enabling digital experience layers, measuring CX data, and ensuring integration, and designing a roadmap based on key themes of Business Assurance, such as unification, reusability, personalization, and cloud enablement and DevOps.

    These capabilities feed AI and machine learning models that help CSPs invest in the right technology, make the right decisions, and measure actual value. By implementing an effective Business Assurance approach, CSPs can transform into data-driven analytical organizations, personalize offers, and proactively resolve issues for a seamless and cohesive omnichannel experience, which is critical for success in today’s digital ecosystem.

    Conclusion

    Business Assurance is a comprehensive solution that enables businesses to ensure trust, enhance customer experience, and protect against revenue loss. It can be implemented through an API-based architecture, which enables integration of components across multi-vendor environments. The system can provide real-time insights by monitoring data from various components and leveraging analytical processes to generate actionable insights. Business Assurance can also offer a flexible runtime environment, where new services and products can be rapidly designed and onboarded. With a data-driven analytics catalog, the system can capture relevant information and automatically configure new service chains. Security by design is a critical feature, whereby security concerns are continuously weighed against business opportunities in open architectures. By providing agility and feasibility, Business Assurance can help businesses respond effectively to market needs and ensure autonomy, oversight, and consistency across distributed teams, local products, and centralized processes.

    Transforming the Omnichannel Customer Experience for Modern Telcos with Business Assurance.

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  • Introduction to Conversational AI

    Conversational Artificial Intelligence (or Conversational AI) is a set of technologies underpinning automated messaging and speech-enabled systems that enable human-like interactions between computers and humans.

    Conversational AI refers to any computer that can be spoken to and is most commonly encountered today via chatbots and voice assistants.

    Introduction to Conversational AI
    Component of Conversational AI

     

    What is the definition of Conversational AI?

    Conversational AI (artificial intelligence) refers to systems that can “speak” to people, such as virtual assistants or chatbots (e.g., answer questions).

    Conversational AI apps are frequently utilised in customer support. They are available on websites, online retailers, and social media platforms. AI technology may significantly improve the speed and efficiency with which consumer questions are answered and routed.

     

    How does conversational AI work?

    Conversational AI is essentially powered by two functionalities. The first of these is machine learning. Simply said, machine learning means that the technology “learns” and improves as it is utilised. It gathers data from its exchanges. It then utilises that knowledge to develop itself over time.

    As a consequence, your system will perform better six months after you add it to your website, and even better a year later.

    The second is known as natural language processingv or NLP. This is the method through which artificial intelligence comprehends language. It can progress to natural language generation after learning to identify words and phrases. This is how it communicates with your consumers.

    For instance, if a consumer approaches you on social media inquiring when an item will be sent, the conversational AI chatbot will know how to answer. This is because it has experience addressing similar queries and recognises which words perform best in response to shipping questions.

    Although the theory may appear difficult, conversational AI chatbots provide a highly easy client experience.

     

    What are the Components of Conversational AI

    Conversational AI refers to any machine that may be spoken to. A chatbot on a website or social messaging app, a voice assistant or speech-enabled device, or any other interactive messaging interface might be used. Through discussion, people can ask questions, acquire views or suggestions, complete transactions, get help, or achieve other context-dependent goals.

     

    Conversational AI brings together five technology components

    1. Automatic Speech Recognition (ASR)
    2. Natural Language Understanding (NLU)
    3. Dialogue Management
    4. Natural Language Generation (NLG)
    5. Text to Speech (TTS)

     

    Automatic Speech Recognition (ASR) :

    Speech Recognition is the computer-based processing and recognition of human voice (Automatic Speech Recognition). It is the process of translating a voice signal to a series of words using computer software and an algorithm. It converts voice to text in conversational AI.

    Introduction to Conversational AI
    ASR Exemplification

     

    Natural Language Understanding (NLU) :

    It is a subset of Natural Language Processing (NLP) that entails converting human language into a machine-readable format. NLU is concerned with a machine’s capacity to comprehend human language. NLU is the process of rearranging unstructured data so that machines can “understand” and evaluate it.

    Introduction to Conversational AI
    NLP and NLU by Stanford NLP Group

     

    Dialogue Management (DM):

    The key component of Conversational AI is Dialogue Management, which receives input from the ASR and NLU systems, interacts with external knowledge sources, and generates messages to be sent to the user. The dialogue management method consists of two major tasks:

    Modelling dialogue: Keeping track of where the conversation is at.

    Making decisions regarding the next system action using dialogue control.

    In general, it directs the flow of communication between the agent and the user.

     

    Natural Language Generation (NLG):

    It is a subset of the Natural Language Process (NLP), which is defined as the “process of creating meaningful phrases and sentences in natural language form.” It develops narratives that describe, summarise, or explain structured data supplied in a human-like manner.

    Introduction to Conversational AI

     

    Text-to-Speech (TTS) :

    Conversational AI has reached its conclusion. The text answer generated by the NLU and NLG stages is converted to natural-sounding speech using a text-to-speech (TTS) system. It operates in the inverse of the ASR system. Below diagram depicts TTS architecture :

    Introduction to Conversational AI
    TTS system by Facebook AI

    Conversational AI may be the future of numerous day-to-day living activities as technologies and processing capacity advance. Because of the speedy responses it gives, conversational AI will improve consumer happiness.

     

    Conversational AI use cases

    When people think of conversational artificial intelligence, they often think of online chatbots and voice assistants for their customer support services and omnichannel deployment. Most conversational AI apps include comprehensive analytics in the backend software, which aids in providing human-like conversational interactions.

    Experts believe existing conversational AI applications to be poor AI since they are focused on executing a relatively restricted set of activities. Strong AI, which is still a theoretical idea, focuses on a human-like awareness that can tackle a wide range of activities and issues.

    Despite its restricted emphasis, conversation AI is a very valuable technology for organisations, assisting them in becoming more profitable. While an AI chatbot is the most common kind of conversational AI, there are several more applications throughout the company. Here are a few examples:

    • Online customer support: Throughout the customer journey, chatbots are replacing human representatives. They respond to commonly asked questions (FAQs) regarding issues such as shipping or give individualised advice, such as cross-selling items or recommending sizes for users, altering the way we think about client involvement across websites and social media platforms. Messaging bots on e-commerce sites with virtual agents, messaging applications like Slack and Facebook Messenger, and jobs often performed by virtual assistants and voice assistants are examples.
    • Companies may become more accessible by lowering entrance barriers, especially for people who use assistive technology. Text-to-speech dictation and language translation are common Conversations AI functions for these groups.
    • HR procedures: Conversational AI may be used to optimise several human resources operations, such as employee training, onboarding processes, and updating employee information.
    • Health care: Conversational AI has the potential to make health care services more accessible and cheap for patients while also enhancing operational efficiency and streamlining administrative processes such as claim processing.
    • Internet of things (IoT) devices: Nearly every household now has at least one IoT gadget, ranging from Alexa speakers to smartwatches to cell phones. To engage with end users, these gadgets employ automatic voice recognition. Amazon Alexa, Apple Siri, and Google Home are all popular apps.
    • Computer software: Conversational AI simplifies many office chores, such as search autocomplete and spell check when you search anything on Google.

    While most AI chatbots and applications still have minimal problem-solving abilities, they can save time and money on recurring customer support engagements, freeing up staff resources for more engaged client interactions. Overall, conversational AI apps have been successful in simulating human conversational interactions, resulting in increased levels of consumer happiness.

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  • Open letter to customers from the new CEO of Subex

    Open letter to customers from the new CEO of Subex

    Pioneering innovation that creates value for all our stakeholders, with an undeterred focus on customer delight is at the core of what Subex does. As its new CEO, I wanted to take this opportunity to introduce myself, and communicate our continued commitment towards our vision of enriching lives through AI-led Digital Trust.

    First and foremost, I want to thank all of you for your loyalty and support towards Subex over the years. We are committed to providing you with the highest quality offerings that meet and exceed your expectations at every step possible.

    Serving as an independent non-executive director of Subex since 2015, I fully understand the company’s business, and its customers’ needs. Today, I am excited to step into the CEO role, with over 2 decades years of experience in the technology industry, and a track record of driving innovation and success across organizations of various sizes and dynamics. I am confident that my expertise in the area of Artificial Intelligence will help us significantly amplify our momentum with HyperSense, and other AI initiatives.

    As I take on this new role, I would like to acknowledge and express my gratitude to the outgoing CEO, Mr. Vinod Kumar. His unwavering commitment and dedication to the company is an inspiration to us all, and we will continue to build upon the strong foundations that underpin Subex. Under his leadership, Subex has experienced tremendous innovation, branching out into newer areas of business, while maintaining market leadership in our core areas, all of which enables us to focus on the next chapter for the company.

    As we embark upon this next phase of growth for Subex, my priority will be to work with the talented Subex team to strengthen our offerings and ensure that we are creating immense value to our customers to become their most preferred partner in the areas of Revenue Maximization, AI, Cybersecurity, and Identity Analytics. I truly believe that Subex has enormous potential to grow and innovate, and I look forward to leading the company into a new era of success.

    We will continue to invest in cutting-edge technologies, collaborate with our partners, and listen to your feedback to ensure that we are delivering the solutions that will help you excel in your respective areas of business. I am excited about the opportunity to work with you, and I look forward to meeting with you in person over the coming months. Please feel free to reach out to me or our team with any questions or concerns.

    Taking over the responsibility of leading one of India’s earliest product companies into its next phase of growth is a matter of great honour, and I pledge my unwavering commitment to do everything possible to bring a great degree of success Subex, and all its stakeholders.

    Thank you for your trust in Subex, and I look forward to your continued support.

    Sincerely,
    Nisha Dutt
    CEO, Subex

  • Combating AIT Fraud with AI: Strategies for Success

    Combating AIT Fraud with AI: Strategies for Success

    Introduction  

    The telecom industry is projected to reach $4.16 trillion, with a Compounded Annual Growth Rate (CAGR) of 6.35% (1), in a significantly mature marketplace. A recent survey of telecom losses puts the figure at a whopping 2.2% of the current market size of $1.8 trillion. An increase of 28% from 2019. Among telecom frauds, AIT fraud has been on the rise since many Mobile Network Operators (MNOs) have not invested sufficiently in preventing Artificially Inflated Traffic (AIT) and Artificially Generated Traffic (AGT). AIT (which includes AGT) results in tremendous losses to both operators, and according to Forbes, this figure has grown 600% in the past 10 years to $10.76 billion (2).

    So, who gets affected? Both user and operator. So, who is accountable? Also, both user and operator. So, how do we prevent it?

    What is AIT fraud? What constitutes AIT fraud, how it works, and what effect it has?   

    Before we look at ways to prevent it, let us first look at what AIT is and the different types and causes of AIT fraud. AIT usually begins with the name itself – Artificially Inflated Traffic. The fraud perpetrators start by triggering avoidable and often unnecessary calls, SMS text messages, One-Time-Passwords (OTP), and other MNO services that either cost the customer or the operator.

    How it works is that when the user’s mobile phone makes calls, sends a message, or triggers the receipt of a message, it triggers the accounting workflows between the user’s MNO and the target MNO. The target MNO in this case, is usually one with high termination fees. Since termination fees are revenue streams for MNOs, the fraud perpetrators can benefit from a revenue-sharing agreement with the target MNO who may be completely unaware of the unscrupulous nature of the traffic generated.

    AIT often escalates into other types of fraud, including hacking, phishing scams, and identity theft, where the victim’s mobile phone can be used to create Artificially Inflated Traffic in the form of calls to high-termination MNOs, but also result in fake numbers, and a multitude of possibilities that perpetrators can exploit with ease. Another significant source of AIT fraud is when the Caller Line Identification (CLI) is spoofed to prevent the receiving MNO from identifying the source of the call, thus taking unfair advantage of the difference in termination rates.

    The losses to operators, compounded with churn, regulatory intervention, significant loss of credibility, etc., have serious repercussions which require immediate action.

    Detection& Prevention of AIT fraud

    Having delved into how AIT fraud is perpetrated, there are ways to detect, reduce, mitigate, and prevent AIT fraud, but these are not simple. Preventing and reducing AIT fraud requires the use of the right set of tools and technologies, along with a consistent and conscious approach from both the operator and the user. Let us look at some of the ways to combat this fraud:

    Analytics and AI: Analyzing traffic, identifying patterns, and automating responses based on historical data are crucial to ensuring a progressively increasing number of AIT frauds are eliminated before it enters the network. Some of these methods include:

    1. Pattern Detection: AI can analyze traffic patterns and detect anomalies in data much faster and more accurately than humans. By using machine learning algorithms, AI can detect traffic patterns that are artificially inflated and alert authorities.
    2. Real-Time Monitoring: AI can monitor traffic in real time and detect any suspicious activities. This can help prevent artificially inflated traffic fraud before it happens.
    3. Analytics: AI can use predictive analytics to detect traffic patterns that may indicate artificially inflated traffic. By analyzing historical data, AI can predict when a website may experience artificially inflated traffic and take action to prevent it.
    4. Behavioral Analysis: AI can analyze user behavior to detect whether the traffic is real or artificially inflated. By analyzing factors such as user location, browsing history, and click patterns, AI can identify whether the traffic is from real users or bots.

    Monitoring: Whether at the operator level or the user, monitoring of calls, messages, and other network activities at the network level and the user’s device is crucial to identify potential AIT fraud instances. From simply blocking typical calls and messages originating from fake numbers to reporting spam, regular anti-malware scans can help users prevent losses to themselves as well as the network operator. Likewise, operators can use network scanning and monitoring tools to identify the AIT and devise approaches to mitigate AIT fraud.

    Vigilance: While the technology component – firewalls, monitoring tools, and AI can significantly improve the efficiency of AIT fraud reduction, the users also have to assume responsibility for the traffic that they experience on their devices. Refraining from installing apps without verifying their authenticity, and avoiding circumventing content restrictions, as these are significantly large sources of AIT in the form of spam calls and text messages, and fraudulent apps, which may, in turn, result in spam, as well as OTP fraud, phishing, and other potential causes for losses both for the user and the operator.

    Conclusion:  

    As much as our technology solutions improve in their ability to detect and prevent AIT fraud, they cannot all be eliminated in one fell swoop. And until it becomes untenable for the perpetrators, it is up to users and operators alike to remain cautious and vigilant and keep updating their understanding of how, why, and what perpetrators of AIT do to achieve their goals.

    References: 

    1. https://www.skyquestt.com/report/telecommunication-market
    2. https://www.telecomreviewasia.com/index.php/news/featured-articles/3124-a2p-sms-fraud-a-rising-threat

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