Blog

  • How AI can accelerate telecom Net Zero initiatives

    How AI can accelerate telecom Net Zero initiatives

    Introduction:

    The telecommunications industry has seen significant changes over the past decade, with a shift towards a customer-centric approach that puts the user experience first. With the growing demand for seamless connectivity, telcos are investing heavily in new technologies such as AI. The industry is now at a critical junction, where it’s essential for companies to understand the role of technology in accelerating their initiatives. This is especially true as telecom companies face increasing pressure to meet their environmental, social, and governance (ESG) goals. According to a recent survey by Deloitte, 90% of telecommunications companies have ESG initiatives in place, and 84% of them have set specific ESG targets. In addition, rising fuel prices are driving the need for telecoms to reduce energy costs and adopt more sustainable practices.

    The telecommunications industry consumes a significant amount of energy, accounting for 2% of the global energy consumption. The industry’s carbon footprint is also growing, with greenhouse gas emissions expected to reach 9.5 gigatons by 2040. To meet their ESG goals and reduce energy costs, telecom companies must turn to innovative technologies such as artificial intelligence (AI).

    AI can help accelerate telecom companies’ Net Zero initiatives in several ways:

    Reducing Carbon Emissions from Assets: AI technology can be used to optimize asset performance and predict and prevent failures, reducing downtime and the cost of maintenance. This can help reduce carbon emissions by making sure that the right equipment is purchased at the right time and reducing energy consumption and CO2 production during the manufacturing or production processes.

    Optimizing Power Consumption: AI can help identify areas of the network where there is a high energy demand and then optimize those areas to reduce power consumption, reducing costs on a global scale and accelerating Net Zero initiatives.

    Developing New Services: AI has the potential to significantly impact telecom operations, not just technically but also in terms of business. For example, AI-powered predictive maintenance software could be developed to identify patterns of failure before they happen and prevent them from occurring.

    The potential impact of AI on telecoms is massive. It has the potential to improve energy efficiency and reduce carbon emissions from telecom assets, which could have a significant impact on climate change. AI has also been shown to be able to optimize operations across all industries, helping companies identify critical gaps in their value chain and fill those gaps by developing solutions that are tailored according to specific needs. In many cases, this type of innovation requires no new technology – tapping into existing data sets can result in significant savings for businesses worldwide.

    For example, the global power grid consumes more than 100 terawatt hours per year (TWh/year), which is more electricity than all humans use globally every year. To ensure a sustainable future for the telecommunications industry, solutions must be developed that enable companies to save these resources and prevent them from being wasted or potentially becoming harmful due to liability issues associated with misuse by others.

    Conclusion:

    Artificial intelligence has the potential to revolutionize the telecommunications industry, transforming everything from how networks are operated to how assets are managed. The future of telecoms will be driven by innovation, and AI is the next big step in this evolution. As the telecommunications industry faces increasing pressure to meet ESG goals and reduce energy costs, AI technology offers a promising solution to these challenges.

    Take the Leap towards Net-Zero Emission

    Request Demo!

  • How AI becomes mission critical in Enterprise Asset Management

    How AI becomes mission critical in Enterprise Asset Management

    The efficient and successful management of the physical assets required to deliver telecommunications services is known as Enterprise Asset Management (EAM) in the telecoms sector. These resources consist of fiber-optic cables, cell towers, and other voice and data transmission infrastructure. It is not surprising that EAM is being used in the telecommunications business given the growing usage of artificial intelligence (AI) in many other industries.

    Automating repetitive operations is one of the key advantages of employing AI in EAM. This covers activities like keeping track of and maintaining assets, spotting possible problems, and planning maintenance. AI-powered solutions, for instance, may be used to evaluate data from asset sensors to spot possible issues before they arise. This might lessen downtime and increase the asset lifespan. AI may also be used to improve maintenance scheduling, guaranteeing that assets are maintained at the ideal time and minimizing the impact on operations.

    Enhancing decision-making is another advantage of employing AI in EAM. AI-powered systems can uncover insights via the analysis of vast volumes of data that would be challenging or impossible for humans to find. AI can, for instance, be used to spot trends in data that point to a certain asset’s propensity to fail. Using this data, maintenance and repair tasks may be prioritised so that the most important assets are taken care of first. AI may also be used to optimise the placement of resources, such as choosing the ideal site for a new cell tower.

    AI has the potential to increase EAM’s effectiveness. AI-powered solutions can free up time for human personnel to concentrate on more complicated and strategic duties by automating repetitive operations and offering insights. By reducing downtime and extending the lifespan of assets, AI may also assist in lowering the cost of EAM.

    Predictive maintenance is one particular use of AI in EAM in the telecoms sector. Utilizing data and analytics to anticipate when equipment is likely to malfunction and plan maintenance appropriately is known as predictive maintenance. This method can assist in reducing unplanned downtime and extending the life of equipment. By using sensors on equipment to collect data and AI algorithms to evaluate the data and spot possible issues, predictive maintenance may be accomplished.

    Network optimization is a particular area where AI in EAM is being used in the telecommunications sector. In order to boost performance and cut expenses, the network setup must be optimised using AI. For instance, AI may be used to analyse network data to spot bottlenecks and improve data routing to cut down on delays. In order to assure the highest coverage and capacity, AI may also be used to deploy assets like cell towers in the best possible locations.

    In conclusion, EAM in the telecoms sector has the potential to become much more effective and efficient thanks to AI. AI-powered solutions may assist in lowering downtime, extending the lifespan of assets, and enhancing network performance by automating repetitive operations, enhancing decision-making, and optimising the deployment of assets. Future uses of AI in EAM in the telecoms sector are probably going to increase as technology develops further.

    Monitor, manage and take control of your Enterprise assets across network, IT, and software

    Request Demo!

  • 7 Reasons to Attend the ‘IoT and M2M Settlement in a B2B2X Scenario’ Webinar

    7 Reasons to Attend the ‘IoT and M2M Settlement in a B2B2X Scenario’ Webinar

    The development of machine-to-machine (M2M) and Internet of Things (IoT) technology is changing how organisations run and complete transactions. New difficulties in concluding these transactions do, however, arise as a result of this transition. Due to this, organisations should attend the IoT and M2M Settlement in a B2B2X Scenario webinar on February 22, 2023, now more than ever.

    this blog article, we’ll look at the reasons why companies need to handle these settlement issues if they want to keep up with the quickly evolving IoT and M2M technology ecosystem.

    • New Challenges in Settlement Techniques: The Internet of Things (IoT) and M2M technologies are significantly changing how organisations settle transactions, but this influence is not without difficulties. In order to ensure seamless and effective transactions, these new technologies are posing enterprises with new and difficult settlement challenges. Learn about these difficulties in this webinar, along with strategies for dealing with them.
    • Streamline and Enhance Settlements: According to a research by ABI Research, the use of IoT and M2M technology may help firms cut operating expenses by up to 40%. Businesses must deal with the difficulties in the settlement processes in order to gain these savings, though. By utilising IoT and M2M technologies, you will discover how to simplify and enhance settlements in this webinar.
    • Keep Ahead of the Curve: According to a poll conducted by Business Insider Intelligence, 60% of organisations either now use or want to use IoT technology in the next five years. Businesses must deal with the difficulties in settling IoT and M2M transactions if they want to stay ahead of the market. You will get knowledge of the main factors influencing the growth of IoT/M2M solutions as well as how to navigate the market in this webinar.
    • Real-World Use Cases: Hearing about the potential advantages of IoT and M2M technologies is one thing; seeing them in action is quite another. In this webinar, you’ll examine actual use cases and see how businesses are resolving settlement issues and streamlining their processes.
    • Significant Market Growth Potential: According to a MarketsandMarkets analysis, the IoT in the B2B market is predicted to increase from USD 99.2 billion in 2018 to USD 194.4 billion by 2023, at a CAGR of 14.5% over the forecast period. This enormous market expansion underlines how crucial it is to handle settlement issues if you want to keep up with the fast-evolving IoT and M2M technology ecosystem.
    • Better Business Results: According to Gartner research, companies that have integrated IoT solutions have witnessed a 15% boost in their business results. Businesses must handle the IoT and M2M settlement difficulties if they want to attain these better results. You’ll discover how to address these issues and enhance your company outcomes in this webinar.
    • Expert Speakers: Paulo Zanotto, Director of Business Consulting at Subex, and Subrat Saurabh, Head of Partner Ecosystem Management at Subex, will serve as the webinar’s expert presenters. These seasoned experts will share a wealth of information and views on IoT and M2M technology as well as the difficulties in concluding agreements.

    Finally, in order to stay ahead in the fast-changing market, organisations must handle the settlement difficulties in IoT and M2M technologies. Attending the IoT and M2M Settlement in a B2B2X Scenario webinar on February 22nd, 2023, is a wonderful way to learn about the problems and solutions in settling IoT and M2M transactions, examine real-world use cases, and network with other experts in the area. We look forward to seeing you there!

    Explore real-world use cases and get a comprehensive understanding of IoT/M2M solutions!

    Register for the webinar now!

  • What is an AI platform?

    Any type of action-conscious automation needs a method that can use artificial intelligence to assist digitalization and provide outcomes that are at least as good as those that would have been produced by humans. Recently, there has been an increase in demand for this skill, which is where AI platforms come in.

    The term “AI platform” refers to a hardware architecture or software framework (including application frameworks) that enables software to address key issues in artificial intelligence (AI), such as reasoning, planning, learning, natural language processing, perception, and object manipulation. Platforms are used to imitate cognitive processes carried out by human minds, like reasoning, social intelligence, and general intelligence.

    Statistical techniques, artificial intelligence, soft computing, and conventional symbolic algebra are all methods. Al uses a variety of tools, including iterations of search and mathematical optimization, reasoning, and techniques based on chance and economics.

    What is the definition of Artificial Intelligence Platforms?

    AI platforms may be categorised as either strong AI, also known as artificial general intelligence, which can solve problems for novel tasks, or weak AI, also known as narrow AI, which is often intended for a specific job.

    Artificial intelligence is said to include machine learning. You need trustworthy and high-quality data for it to operate. To get started, simply decide what you want to do, locate the data that is already accessible, and then sit back and let machine learning handle the rest. Without explicit instructions, machine learning uses algorithms and statistical models to carry out a specified task, depending on patterns and inference.

    Automation

    If you want to fully profit from your Al, you must have this feature. Making software that can carry out tasks automatically and without human involvement is called automation. One can save time and resources by automating laborious procedures, freeing up staff time for tasks that demand human interaction. The automation platform you choose should be a simple solution that can handle various automation processes with ease and doesn’t require any special knowledge. You may easily automate tasks with the correct system.

    Natural language processing and natural language

    For your Al solution to be fully optimised, these two qualities are essential. This is due to the requirement for a system capable of supporting complete speech recognition and interaction. With speech recognition, natural language comprehension, and natural language production, this aids in the processing and analysis of significant volumes of natural language data.

    Cloud infrastructure: This capability gives you the resources and scalability to deploy even the most complicated artificial intelligence and machine learning systems. For you to truly profit from Al and cloud, you must integrate the two. When introducing Al solutions, it’s critical to make use of the platform as a service (PaaS) and software as a service (SaaS) to guarantee that all resources are always available.

    Understanding the basics of AI platforms and their role in business

    Whether you’ve just started evaluating AI platforms or have already made investments in AI technologies like machine learning, it’s crucial to be aware of what’s available in the artificial intelligence platform market right now in 2023. A company’s success may be greatly benefited from learning useful insights on how to choose enterprise AI software and devices and how to integrate such AI tools into your current IT infrastructure. This may be a necessary step as we progress toward the next era of intelligent technologies.

    Big Data usage has continued to develop and flourish, with some firms experiencing significant benefits. Platforms for artificial intelligence (AI) have lately brought the processing of big data to a new degree of progress. The next ten years are expected to see considerable effects (and disruptions) from AI systems. Business intelligence and analytics will benefit from hitherto unrealized advancements as a result of the usage of AI to handle large datasets, among many other technologies.

    The main forces behind raising an AI platform’s quality are machine learning and data training. Algorithms are used in machine learning to assess data, learn from it, and then create predictions. Decision tree learning, clustering, reinforcement learning, and inductive logic programming are examples of algorithmic techniques. Deep Learning creates artificial intelligence by using algorithms and “artificial neural networks.”

    What are AI Platform tools?

    A framework called an AI Platform is made to work more intelligently and effectively than conventional frameworks. When properly developed, it enables enterprises to collaborate with data scientists and personnel more quickly, effectively, and efficiently. It may save expenses in a variety of ways, including avoiding duplication of effort, automating basic processes, and getting rid of some high-cost activities like copying or data extraction. Additionally, an AI platform may offer data governance, ensuring that a group of AI scientists and ML programmers uses best practices. Additionally, it can help to make sure that work is finished more swiftly and more equally.

    What is AI Platforms’ Role for Businesses?

    Big Data analysis with artificial intelligence can offer a greater comprehension of a company’s internal and external dynamics. Artificial intelligence is supported by using the most up-to-date Big Data architecture and machine learning techniques. In 2023, the following will serve as the foundation for a successful AI platform that is both cutting-edge and modern:

    • AI with full access to all information
    • AI that can study the past behaviour of customers or prospects
    • Conscious AI can use self-reference to display strategies that have previously succeeded by using experience from prior, comparable customers.
    • AI continuously observes and learns, spotting patterns that humans might overlook
    • The AI can quickly pick up new information and respond in real-time while adapting to it.
    • AI that uses machine learning to forecast and offer insights based on changes in the data

    There are a few standard needs to meet in order to optimise the outcomes provided by state-of-the-art artificial intelligence.

    Framework for analysis

    Methodologies called analytical frameworks were created throughout time to address certain business issues (often complex). Supporting the system’s artificial intelligence and machine learning capabilities requires the use of an analytical framework.

    Context is also a necessity. 

    At the moment, machine learning and artificial intelligence are terrible at understanding context. AI is capable of seeing patterns and figuring out what is occurring in the data, but it lacks the ability to go beyond trend insights and identify actions that staff members should do. It is envisaged that AIs will eventually be able to understand context, however, this is not yet a reality. Currently, a human must choose the context and add it to the model.

    Appropriate technology is the third requirement. 

    An AI-supported platform must be scalable for the AI to learn and develop solutions, unlike traditional analytical systems. While an AI would offer suggestions in real time, a standard analytical system would provide insights into the data.

    In order to scale databases up to very large volumes while simultaneously pushing ever-faster transaction rates per second, a variety of different techniques are utilised. The bulk of database management systems employs the strategy of partitioning tables with a lot of data.

    A database may expand out over clusters of different database servers using this strategy. Additionally, multi-threaded systems that may significantly scale up transaction processing capacity can now be supported by multi-core CPUs, huge SMP multiprocessors, and 64-bit microprocessors.

    What is an Enterprise AI Platform?

    An integrated collection of technologies known as an enterprise AI platform enables businesses to design, create, deploy, and manage enterprise AI applications at scale. A new subcategory of corporate software is represented by enterprise AI applications. In comparison to earlier generations of business software, creating and deploying this kind of application at scale includes substantially more difficulties and calls for a new technological stack.

    What are the capabilities Enterprise AI platforms enable for Businesses?

    A corporate AI platform has to include the following 10 key characteristics in order to provide a full solution:

    Data gathering throughout the organisation, a federated data picture that is unified

    • Data persistence and multi-cloud computing
    • Edge processing
    • Platform services and data virtualization are already available for accessing data.
    • Business semantic model
    • business microservices
    • Enterprise data security and governance
    • utilising AI and dynamic optimization methods for system simulation
    • open ground
    • Common platform for software engineers and data scientists to work together on projects

    The AI hype cycle is reaching its height, and numerous technologies are marketed as “business AI platforms.” But a solution cannot be referred to as an enterprise AI platform if any one of these 10 essential qualities is lacking.

    Why is an Enterprise AI Platform Important?

    The main catalyst for digital transformation is enterprise AI. Nearly all corporate software applications will be AI-enabled in the upcoming years. Organizations won’t be able to successfully function and compete without the usage of corporate AI capabilities, just as they would not be able to do business without a CRM or ERP system today. Therefore, it is increasingly necessary for businesses to have the skills necessary to design, implement, and run corporate AI systems at scale.

    In order to handle several high-value use cases throughout an organization’s full value chain, enterprise AI apps – dozens or hundreds of them – must be deployed at scale. A corporate AI platform offers the tools and capabilities necessary for businesses to successfully design and run these applications while spending the least amount of time, money, and resources possible.

    What do AI Platforms offer Telecommunications?

    • AI enabling intelligent networks

    The transformation that alters sectors and businesses becomes a reality as 5G, IoT, and Edge gain pace. The coexistence of cutting-edge and antiquated technology, hybrid networks, a wide range of frequency bands and spectrums, and a proliferation of connected devices all add to the complexity of network operations. In addition, the network has to be further optimised and optimised for performance due to increasing requirements from IoT and industrial use cases. In order to reduce complexity, solve the needs of new technologies and use cases, improve network performance, and allow network automation, the AI Platform is working in this environment.

    • AI and automation

    AI platform solutions can assist in achieving a high level of practical autonomous operation by combining a variety of currently accessible and well-understood AI approaches inside a flexible framework. This will usher in a period of intelligent, autonomous networks that require almost no human interaction. The true usefulness of AI will eventually be seen in telecom networks, not only in applications that link to the network.

    • Trustworthy AI

    The development, deployment, and usage of AI must be based on trust if their full potential is to be realised. In order to handle issues ranging from explainability and human supervision to security and built-in safety features, it is crucial that we use AI platforms. Trustworthiness is a requirement for AI, and AI platforms assist in designing it into the system.

    • Remote robotics and 5G

    Zero-touch operations and an environment where the network would automatically change and respond based on the demands of the robots are being made possible by AI.

    The adoption of AI is crucial for effective network management and operations in 5G. The complexity of 5G networks may be addressed with the aid of AI and automation, which can also increase productivity, enhance customer satisfaction, and create new income streams.

    • Network Optimization

    By 2025, 20% of all connections will be made using 5G networks, which are anticipated to launch in 2019. By that time, there will be more than 1.7 billion users worldwide.

    AI is needed to create self-optimizing networks (SONs) for CSPs to facilitate this expansion.

    These give network administrators the ability to automatically enhance network quality based on traffic information relevant to particular regions and time zones.

    In the telecom industry of AI, sophisticated algorithms are employed to look for patterns in data, enabling telecoms to both diagnose and foresee network problems.

    CSPs can prevent problems from negatively affecting customers by using AI in the telecom industry to proactively handle problems.

    • Predictive Maintenance

    Telecoms are being helped to provide better services by AI-driven predictive analytics, which makes use of data, sophisticated algorithms, and machine learning techniques to make predictions about the future based on the past. This suggests that equipment operators can track its health and predict failure based on patterns utilising data-driven insights. CSPs can proactively address issues with communication hardware, such as set-top boxes in consumers’ homes, cell towers, power lines, and data centre servers, by using AI in the telecoms industry. The automation and intelligence of the network will enhance short-term root cause analysis and issue forecasting. In the long run, these technologies will help with broader strategic goals like creating fresh consumer experiences and successfully addressing shifting business needs.

    • Virtual Assistants for Customer Support

    Another application of AI in communications is conversational AI systems. They are also referred to as virtual assistants and have perfected the art of efficiently automating and scaling one-on-one conversations. The deployment of AI in the telecom sector aids in managing the vast volume of setup, configuration, debugging, and maintenance support requests that occasionally overburden customer care centres. Using AI, operators can provide self-service capabilities that show customers how to set up and utilise their own devices.

    • Robotic Process Automation (RPA) for Telecoms

    Human error is possible in each of the daily millions of transactions that the sizable client bases of CSPs take part in. A type of AI-based business process automation technology is robotic process automation (RPA). RPA may boost the effectiveness of telecom processes by allowing telcos to more easily manage their back-office operations and significant amounts of repetitive and rules-based actions. RPA frees up CSP employees for higher value-added duties by automating the completion of difficult, labor-intensive, and time-consuming processes including billing, data entry, workforce management, and order fulfilment. The RPA market is anticipated to reach a value of USD 13 billion by 2030 and almost all businesses would have adopted RPA by then. Cognitive computing is expected to “substantially change,” according to businesses in the telecom, media, and IT sectors.

    • Fraud Prevention

    To combat fraud, telecom companies are turning to AI’s powerful analytical capabilities. Telecom-related fraud, such as false profiles and unauthorised network access, has been greatly reduced thanks to real-time anomaly detection capabilities offered by AI and machine learning algorithms. The system may immediately restrict access to the fraudster after detecting suspicious behaviour, lessening the harm. Given that industry estimates indicate that 90% of operators are routinely targeted by fraudsters, incurring in billions in losses annually, this AI application is very essential for CSPs.

    • Revenue Growth

    AI can combine and make sense of a wide range of data, including data from devices, networks, mobile apps, geolocation, in-depth client profiles, service use, and billing. Using AI-driven data analysis, telcos may increase their average revenue per user (ARPU) and subscriber growth rate through intelligent upselling and cross-selling of their services. Telecoms may anticipate customer requests using real-time context to deliver the relevant offer on the right channel at the right time.

    Leapfrog your Enterprise AI adoption journey

    Request Demo!

  • Adversarial attacks: A detailed review – Part 2

    In previous part, we understood what is and adversarial attack and how it can be classified based on various attributes. (In case you missed it, you can read it here). In this part, we will study some of the most common types of attacks in detail.

    Outline

    In this part we will overview some of the most common attacks on image classifiers and implement a very popular method called FGSM (Fast Gradient Sign Method) attack proposed in Goodfellow et al. and understand how it works as well as how it challenges the notion of non-linearity of neural networks being the reason behind success of adversarial attacks.

    L-BFGS Attack

    This was one of the earliest attacks where Szegedy et al. first discovered the vulnerability of deep visual models to adversarial perturbations by solving for the following optimization problem:

    Adversarial Attacks A detailed review-02
    equation for L-BFGS attack

    where we are trying to minimize ρ (which is the adversary signal) with second-norm. If we look closely, this equation is similar to equation described in part — 1, with norm-value p=2.

    For this problem, approximate solution was computed by Szegedy et al. with the Limited Memory Broyden–Fletcher–Goldfarb–Shanno (L-BFGS) algorithm, upon which this method is named. However, solving this equation for large number of examples, is computationally prohibitive, which is addressed in next method. That is when the next method comes into picture.

    FGSM Attack

    The FGSM is among the most influential attacks in the existing literature, especially in the white-box setup. Its core concept of performing gradient ascend over the model’s loss surface to fool it, is the basis for a plethora of adversarial attacks. Many follow-up attacks can be strongly related to the original idea of FGSM. The most common image showing adversarial attacks has been of FGSM attack:

    Adversarial Attacks A detailed review-02
    A common example of FGSM attack

    The FGSM is a one-step gradient-based method that computes norm-bounded perturbations, focusing on the ‘efficiency’ of perturbation computation rather than achieving high fooling rates. Goodfellow et al. also used this attack to corroborate their linearity hypothesis, which considers the linear behavior of the modern neural networks in high dimension spaces (induced by ReLUs) as a sufficient reason for their vulnerability to adversarial perturbations. At the time, the linearity hypothesis was in sharp contrast to the developing idea that adversarial vulnerability was a result of high ‘non-linearity’ of the complex modern networks.

    Goodfellow et al. claimed that adversarial examples expose fundamental blind spots in our training algorithms. They also claimed that linear behavior in high-dimensional spaces is sufficient to cause adversarial examples. And using this, they designed a fast method of generating adversarial examples that makes adversarial training practical.

    Linear explanation of adversarial examples

    We start with explaining the existence of adversarial examples for linear models. Since the precision of the features is limited, we will see how the classifier can be forced to respond differently to an input x than to an adversarial input  = x + η if every element of the perturbation η is smaller than the precision of the features.

    Adversarial attacks for linear model

    Thus, for high dimensional problems, we can make many infinitesimal changes to the input that will add up to one large change to the output.

    Linear Perturbation of Non-Linear Models

    The linear view of adversarial examples suggests a fast way of generating them. We hypothesize that neural networks are too linear to resist linear adversarial perturbation. LSTMs, ReLUs, and maxout networks are all intentionally designed to behave in very linear ways, so that they are easier to optimize. More nonlinear models such as sigmoid networks are carefully tuned to spend most of their time in the non-saturating, more linear regime for the same reason. This linear behavior suggests that cheap, analytical perturbations of a linear model should also damage neural networks. Let us see how adversarial examples can be generated for the neural networks.

    Adversarial Attacks A detailed review-02
    Adversarial perturbation for neural networks

    We refer to this as the “fast gradient sign method” of generating adversarial examples. Note that the required gradient can be computed efficiently using backpropagation.

    Code Implementation for FGSM

    Let us see how we can implement this in code. We will be using code from this link, which is part of tensorflow official documentation. We will analyze this function ‘create_adversarial_pattern’, as it implements the crux of the paper, i.e. calculates the gradient sign.

    def create_adversarial_pattern(input_image, input_label):
    with tf.GradientTape() as tape:
    tape.watch(input_image)
    prediction = pretrained_model(input_image)
    loss = loss_object(input_label, prediction)
    
    # Get the gradients of the loss w.r.t to the input image.
    gradient = tape.gradient(loss, input_image)
    # Get the sign of the gradients to create the perturbation
    signed_grad = tf.sign(gradient)
    return signed_grad
    
    # codel_url: https://www.tensorflow.org/tutorials/generative/adversarial_fgsm

     

    Using below lines, we are basically asking tensorflow to keep track of computations related to ‘input_image’

    with tf.GradientTape() as tape:
    tape.watch(input_image)

     

    Using below two lines, we are making predictions for ‘input_image’, and calculating the loss related to this prediction.

    prediction = pretrained_model(input_image)
    loss = loss_object(input_label, prediction)

     

    Using below lines, we are calculating the gradient of loss wrt input image, this part contributes to the ‘gradient’ term in the FGSM (Fast Gradient Sign Method)

    gradient = tape.gradient(loss, input_image)

     

    Once we have gradients, we need to calculate use ‘sign’ function of gradient, i.e, sign(gradient), and we have ‘gradient sign’ term in FGSM (Fast Gradient Sign Method). Below is the input image, for which we are calculation adversarial perturbation (η).

    Adversarial Attacks A detailed review-02
    Prediction on input image

     

    Calculated adversarial perturbation (η) using FGSM method comes out as:

    Adversarial Attacks A detailed review-02
    Calculated adversarial perturbation (η) using FGSM

    Adversarial image to fool the model is calculated using the below code:

    adv_x = image + eps*perturbations

     

    Here is what the generated result looks like for different values of ϵ

    Adversarial Attacks A detailed review-02
    Generated adversarial examples for different values of epsilon (0.01, 0.1, 0.15)

    Goodfellow et al. concluded the following things as a result of this experiment:

    • Adversarial examples can be explained as a property of high-dimensional dot products. They are a result of models being too linear, rather than too nonlinear.
    • The generalization of adversarial examples across different models can be explained as a result of adversarial perturbations being highly aligned with the weight vectors of a model, and different models learning similar functions when trained to perform the same task.
    • The direction of perturbation, rather than the specific point in space, matters most. Space is not full of pockets of adversarial examples that finely tile the reals like the rational numbers.
    • Because it is the direction that matters most, adversarial perturbations generalize across different clean examples.

    Other attacks

    Adversarial Attacks A detailed review-02
    A single Universal Adversarial Perturbation can fool a model on multiple images. Fooling of GoogLeNet is shown here. These perturbations often transfer well across different models (Source)

    Thus, we studied FGSM attack in details and understood its implementation in tensorflow. We also overviewed some other attacks on image classification. In further parts, we will be moving beyond classification and seeing how adversarial attacks can be performed on other tasks such as Face Recognition, Object detection, Object Tracking and how they can affect the real world in several ways.

    Leapfrog your Enterprise AI adoption journey

    Request Demo!

  • Adversarial attacks: A detailed review

    Deep Learning has proven to be a very efficient tool in recent times when it comes to solving challenging problems across various fields such as healthcare (computer-aided assessment, drug discovery), financial services (fraud detection), automobiles (self-driving automobiles, robotics), communications (news aggregation and misinformation detection), as well as other day-to-day utility services (such as virtual assistants, language translation, information extraction)

    Deep Learning, on the other hand, is now proven to be sensitive to adversarial attacks that can alter its predictions by introducing practically imperceptible disturbances in sounds, pictures, or videos. In this series of blogs, we will learn about adversarial attacks and how they attempt to influence deep learning models in order to obtain the desired result.

    Picture 1: A few illustrations of hostile actions

    • By adding a little noise, a panda was mistaken for a gibbon.
    • A stop sign was mistaken for a speed restriction sign.
    • A person wearing a certain pattern was not noticed.
    Outline

    Prior to understanding    and the formal specification of the issue statement, we will first define several technical terms that frequently appear in publications. We shall divide the attacks into numerous groups based on a variety of characteristics in the next section.

    Common terminologies and definitions:

    Here, we’ll attempt to clarify some of the phrases that are used often in publications about this attack and throughout this essay.

    • An adversarial example or picture is one that has been purposefully altered to lead to erroneous model predictions. The model receives this example (or a number of similar instances) as input.
    • The element of an adversarial example or picture that results in an inaccurate prediction is called an adversarial perturbation. It frequently looks like low-magnitude additive noise.
    • An adversarial example is being made by the agent or the attacker. Alternately, albeit much less frequently, the adversary is sometimes referred to as the hostile signal/perturbation.
    • Defence/hostile defence is a general word that refers to any method that increases a model’s resilience, as well as external or internal systems to identify adversarial signals and image processing to counteract the effects of input modifications that might be considered adversarial.
    • Target image: This is a blatant instance of an opponent manipulating a picture.
    • Target label: This is the antagonistic example’s (desired) inaccurate label. The phrase applies more to categorization issues.
    What is an Adversarial attack?

    An adversarial attack uses several strategies to harvest important data from the deep learning model or manipulate the input picture as little as possible in an effort to fool the network into producing the desired output. The target deep learning models, their weights, and the training dataset may be accessible to the attacker in a variety of ways. Attacks can be divided into many types, some of which have been mentioned in the article later, depending on the level of access the attacker has.

    The following equation can be used to formalise the issue:

    The pre-defined scalar threshold () is frequently kept at a low value, so the difference seems to a human subject to be extremely little. Similar to p, the most frequent values of p are often one or two, however, this is not a restriction.

    Classification of adversarial attacks

    A generic data processing pipeline may be used to visualise a machine learning system (see Figure below). At inference, (a) input features are gathered from sensors or data sources, (b) processed digitally, (c) utilised by the model to generate an output, and (d) the outcome is transmitted to an external system or user and used to take action. Take a look at Figure 1 for an example of a general pipeline, an autonomous car, and network intrusion detection systems (middle and bottom). We will attempt to comprehend alternative attacks based on their impact on this general pipeline given that the attack might be of variable range depending on the objectives of an opponent and his capabilities in accessing the model and data.

    Picture 2: ML system pipeline in general (with examples)

    Attack surface, adversarial capabilities, and adversarial aims are the three characteristics used to categorise attacks.

    Attack surface

    An attacker can decide which step (or surface) of a pipeline to target in order to accomplish his or her objective given a pipeline of phases. The following is a sketch of the primary attack scenarios detected by the attack surface:

    1. Evasion attack: The most frequent attack in an adversarial context is this one. During the testing phase, the adversary modifies harmful samples in an effort to go around the system. This option makes no assumptions about how the training data will be affected.
    2. Poisoning attack: In order to jeopardise the entire learning process, this kind of attack, also known as contamination of the training data, is carried out during the training phase by putting carefully created samples into the system to poison it.
    3. Exploratory attack: The training dataset is unaffected by these attacks. When given black-box access to the model, they attempt to learn as much as they can about the underlying system’s learning mechanism and the patterns in the training data.
    Adversarial capabilities:

    It speaks to the volume of knowledge an opponent has about the system. By further separating them into inference and training phases, we may better understand the breadth of attacker capabilities.

    Training phase capabilities:

    The majority of attacks are carried out during the training phase by directly changing the dataset in order to learn, influence, or corrupt the model. Based on the adversarial capabilities, the attack tactics are roughly divided into the following three categories:

    Data injection: when the adversary is unable to access the learning algorithm or training data but is still able to add fresh data to the training set. By including hostile samples in the training, he can taint the target model.

    Data modification: The training data is completely accessible to the adversary but not the learning algorithm. By altering the data before it is used to train the algorithm, he directly poisons the training data.

    Logic corruption: The learning algorithm is susceptible to interference from the opponent. Creating a counterplan against them becomes exceedingly challenging.

    1. Testing phase capabilities:

    Instead of interfering with the targeted model during testing, adversarial attacks cause it to provide the wrong results. These can either be considered white-box or black-box.

    White-box attack: An adversary using a white-box attack on a machine learning model has complete knowledge about the model being used (for example, the kind of neural network and the number of layers, details on the training procedure, and parameters () of the fully trained model architecture). This data is used by the adversary to examine the feature space where the model may be weak, i.e., where the model has a high mistake rate. For a white-box assault, access to internal model weights equates to an extremely potent adversarial attack.

    Black-box attack: Black-box attacks leverage information about the settings and previous inputs to take advantage of the model without assuming any prior knowledge of the model. The three kinds of black-box attacks include strict black-box attacks, adaptive black-box attacks, and non-adaptive black-box attacks.

    Adversarial goals

    Attacks may be categorised into the following four groups according to the adversary’s goal:

    1. Confidence reduction: The adversary seeks to lower the target model’s forecast confidence. For instance, a legal image of a “stop” sign can be predicted with less certainty and with a lower likelihood of class membership.
    2. Mis‐classification: The adversary tries to change an input example’s output categorization to belong to a different class. For instance, any other class other than the class of a stop sign will be predicted for a real image of a “stop” sign.
    3. Targeted misclassification: The adversary attempts to manipulate the inputs so that the model generates the output of a specific target class.
    4. Source/target misclassification: The adversary attempts to assign a certain input source to a predetermined target class. For instance, the classification model will forecast that the input picture of the “stop” sign represents the “go” sign.

    Using the flowchart below, all kinds and subcategories of adversarial assaults may be summarised:

    Picture 3: Flowchart for several sorts of adversary attacks

    As a result, we now know what an adversarial assault is and how many distinct ways it may be categorised based on various attributes. In the following sections, we’ll look at some of the most typical attack types and how adversarial attacks may be used for tasks like object identification, object tracking, NLP, and audio in addition to image classification.

    Leapfrog your Enterprise AI adoption journey

    Request Demo!

  • Authentication in a ‘Flash’: The Opportunity of Flash Calling

    Authentication in a ‘Flash’: The Opportunity of Flash Calling

    Speed holds a unique fascination for me. In fact, one of my favorite TV characters wields speed as his superpower. But, as customers, don’t we all love speed? Businesses, too. Think of factories aiming to make products in shorter cycles through just-in-time manufacturing, developers who use agile and DevOps for quicker software releases, and how every business is looking to adopt the cloud because it does things faster at a lower cost.

    These days, we find banks advertising account opening processes within minutes, not months, as they used to be. What’s enabling this speed? If we were in a fictional world, the beloved superhero I mentioned earlier, “Barry Allen, the fastest man alive,” would pop into our minds. In the real world, the trigger is similar. It is a new ‘speed force’ named Flash Calling that empowers organizations to accelerate the pace of business.

    The Power of Speed

    Delivered via telecom networks, flash calls are the latest in verification methods – enabling authentication in a flash! It consists simply of a missed call made to your mobile number.

    As a customer, you could receive a flash call to verify a transaction from your bank or a login attempt into your account. It is fast, secure, and does the job without having to manually key in verification information – as one would do with OTPs. It is also much more cost-effective because businesses that use flash calls only need to deliver a missed call, which has lower termination rates than paying for an OTP-carrying SMS.

    Frictionless – just like our speedster – and wildly popular, too. There could very well be 5 billion flash calls made in 2022 alone, jumping to 128 billion by 2026.

    Operationally, flash calling has an ecosystem of partners involving enterprises, flash call providers, telecom networks, and end customers. Authentication is done on the SIM card using a matrix involving four or six digits of the end customer’s mobile number.

    The paradox – Speed can be dangerous

    But no modern technology – or superpower– comes without its pitfalls. In ‘The Flash’ series, Barry’s intentions are always pure – to save the good guys and nab the criminals. He uses his superspeed, but this sometimes raises new threats. Fans of the show may recall the dangerous paradoxes he causes by traveling in time.

    Flash calls, too, while hugely beneficial to the overall customer experience, create new risks for telcos.

    Fraudsters can exploit the loopholes in the channels or bypass the existing anti-fraud measures established by telcos to monitor and prevent fraud.

    Dealing with the paradox

    Flash calling is potentially a lucrative revenue for telecom operators – provided they protect the channel from fraud. However, regulatory bodies are yet to catch up in assessing the risk landscape of flash calling. Some of the most pressing tasks would be to introduce standards, that could prove helpful in verifying calling parties and securing end-to-end call attestation. Regulators could also mandate legal ways for genuine telecom operators and network partners to intercept flash calls and ensure delivery on secure routes, thereby avoiding grey route exploitation by fraudsters. One caveat here is that the rules should comply with global geo-specific norms.

    But until such a time comes, here’s what telcos can do to secure their investments and reap the benefits of flash calling.

    • Upgrade security solutions with flash-calling safeguards. This could involve creating safelists of flash calling providers and implementing new fraud controls and protocols.
    • Real-time Analytics. This could involve analyzing real-time network and signaling traffic and performing proactive monitoring through signatures and heuristics.
    • Create transparency. Sending instant alerts to the relevant stakeholders upon identification of suspicious behavior can help telcos collaborate to combat the exploitation of flash calling services.
    • Invest in flexible and scalable solutions. These will be essential to accommodate flash calling demand, which is expected to grow shortly.

    Friends of Flash

    On its own, flash calling is a new and exciting tool, albeit with a few risks. But rather than shy away from the potential revenue due to possible threats, CSPs should consider a proactive approach. Furthermore, just like ‘The Flash’ depends on his friends and state-of-the-art tech from STAR labs to use his speed for good, CSPs ought to consider investing in modern technologies and harnessing the power of the telecom ecosystem to maximize the value of flash calls.

    As Iris West, another beloved character on the show, wisely says, “A little fear can be a healthy thing. It helps you determine which risks are worth taking.”

    Subex Fraud Management Solution is built on HyperSense, an AI Orchestration platform that allows CSPs to confidently take charge of new trends through responsive fraud mitigation techniques. Reach us at info@subex.com to know more.

    One stop solution to address all types of telecom frauds across Voice, Data and Digital Services

    Request Demo

  • Future of telecom enterprise billing for ICT services

    Future of telecom enterprise billing for ICT services

    The ability to provide connectivity services has been a critical revenue driver for telecom operators that offer enterprise services. But as the world becomes more mobile, with consumers using their own devices and industries embracing new technologies (such as 5G, IoT, and edge computing), operators are looking for ways to offer a variety of Information and Communications Technology (ICT) digital services and business solutions to their B2B customers in the hope of increasing customer retention and profitability.

    ICT digital services are suitable for any customer segment of telcos, irrespective of their size and domain. It can include small and medium businesses (SMBs), small offices/home offices (SOHOs), large enterprises, and public sector companies across any domain, such as healthcare, manufacturing, IT, education, banking and financial services, smart solutions providers, etc.

    While telcos used to focus on connectivity services, today’s revenue growth from non-connectivity services such as cloud and security are leading the way. Hence, telcos behave more like technology businesses that aim to meet the evolving needs of their customers.

    Telecom enterprise businesses are evolving from connectivity providers to ecosystem orchestrators

    With advances such as smart cities, renewable sources of energy, and massive upgradation of networks and infrastructure, ICT will be a key feature of this development.

    Ericsson’s Market Compass 2030  predicts that the CAGR for industry digitalization revenues of ICT players may increase by 12% by 2030 compared to 0.75% for current existing services. According to Transparency Market Research’s latest research report, the telecom enterprise services market could cross US $583 billion by 2030. Other predictions are:

    Growth forecasts of the ICT B2B market
    Figure 1: Growth forecasts of the ICT B2B market

    The telecom industry is witnessing a paradigm shift in terms of enterprise products and services offered by various communication service providers (CSPs) and digital service providers (DSPs) in the market.

    With this shift, enterprise digital ICT services have become integral to modern-day businesses. They provide customers with a range of services, such as cloud computing, software-as-a-service (SaaS), managed services, security, and more.

    Traditional Services Non-traditional Services Next-gen Services
    Internet solutions Private networks MPLS VPNs IPLC links Internet Broadband SD-WAN Fixed lines OTT content and apps Connectivity Satellite Mobility solutions Applications Messaging and APIs Cloud services Colocation Cloud contact centre Security Unified communication Cloud voice Managed services IoT connectivity 5G products Mobile VPN/slicing Real-time partner content Network-as-a-Service Drone-as-a-Service MMC-enabled IoT Smart solutions (smart city, smart grid, etc.)

    Table 1: Bouquet of ICT digital services offered by CSPs/DSPs

    Challenges of traditional billing for ICT digital services

    Traditional enterprise billing systems were designed to support legacy connectivity services that, over the years, have been modernized incrementally. Currently, product portfolios and rating scenarios are growing increasingly complex due to modern technologies (such as 5G, IoT, and edge computing), new digital offerings, and a thirst for service innovation. Some telcos are unaware of these types of new service offerings, while others grapple with legacy invoicing, reconciliation, and payments processes that cannot keep up with nimble digital services. It throws up several challenges around pricing, rating, suppliers, contract management, data, etc.

    These new services often come with large numbers of vendors/suppliers that are tough to handle. As products and services get bundled, it leads to complex pricing structures such as recurring subscriptions or one-off usage charges. These bundles may use products and services from upstream partners that are recombined with others (including those owned by the CSP) to be offered downstream to the final consumer.

    The absence of a robust, real-time rating engine with balance management is another challenge. Telcos will need ways to handle the millions of events arising from multiple data sources, as in the case of IoT devices. They also need to rate usage and update customer credit accounts in real time. The lack of such capabilities causes poor visibility into spending and usage, resulting in bill shocks, write-offs, and shrinking margins. Further, inflexible billing systems can delay the rollout of new products, thereby impacting time to market.

    It is evident that in this new world of digital ICT services, telcos must generate and manage thousands of financial documents such as invoices, statements, disputes, and payments. Most of the existing contracts governing these documents are restrictive for customers, owing to fixed terms and penalties in case customers do not meet the terms of their agreement. However, new digital offerings mandate flexible contracts such that customers can opt in and out of services on-the-fly without fearing penalties. This eventually helps gain customer loyalty as customers are free to choose products that meet their specific needs. Enabling such personalization will call for a 360-degree customer view to visualize current and historical customer information such as billing data, usage per day, important KPIs, risks, revenues, and costs related to customers.

    What can a next-gen enterprise billing platform do differently?

    An evolved enterprise billing platform addresses the above challenges by giving telcos an intelligent, intuitive, and automated way of handling usage and billing across their complex vendor, customer, product, and service ecosystem. Such a platform can leverage a mix of automation, self-service, big data analytics, and real-time insights into usage and billing to deliver transformational functionalities, such as:

    Partner Management: CSPs can offer various digital services beyond connectivity by adapting, prioritizing, and forging valuable relationships with multiple vendors.

    Convergent billing for B2B customers and ecosystem partners: CSPs can rollout different out-of-the-box pricing models such as quality of service (QoS) per session, volume-based pricing, and network slicing based on network conditions. Network analytics can be used for real-time rating and re-rating, enabling flexible DIY pricing models. Convergent billing will also enable innovative subscription models and one-time payments using a range of payment methods.

    Real-time billing: CSPs will be able to apply B2B prices on events from core networks and applications as they occur and update balances accordingly. This feature is essential to handle 5G use cases and for bundles where the information comes from other systems. Further, this will occur in real-time – as the transactions occur and the balances are adjusted – without waiting for high-load processes at the end of the cycle. For enterprise customers and partners, it will provide advanced payment flexibility and accurate real-time visibility of the services ordered, used, and eventually paid for. Service providers gain significant operational benefits such as faster time to cash, an accurate organizational financial outlook, the ability to perform ongoing quality assurance, and the prevention of revenue leakage or fraud.

    Automated Reconciliation and Dispute Management: CSPs can use a workflow-driven approach to handle reconciliation, thereby reducing customer disputes proactively.

    Diverse Credit Management: The system can support various payment models, such as pay-as-you-go and postpaid, with several flavours of credit limits. It can also support expenditure management when integrated with several ERP systems.

    Real-time Visibility and Transparency: It will give customers a real-time dashboard view of their spending so they can pre-emptively manage costs, optimize reconciliation time, and reduce account management overheads.

    Self-Serve Capabilities: Web-based or mobile applications enabling self-serve capabilities such as viewing usage on demand, monitoring real-time trends, 360-degree views of the customer accounts, online access to bills, payments, disputes, etc., will reduce the operational overheads for CSPs.

    AI/ML Support: Extensive use of AI/ML models and algorithms for automation and decision-making will help create custom models of advanced business assurance use cases for different digital offerings.

    Integration via TM Forum Open APIs: Such a platform paves the way for telcos to adopt a new integration framework based on Open APIs for communication with the core network and BSS and to expose, provision, and monetize innovative digital services with flexibility and lower time to market.

    Cloud-native Billing System: A cloud-native, microservices-based architecture with CI/CD is essential to handle new enterprise ICT services with scalability and flexibility. Being highly configurable, it can support many enterprise and partner needs and ensure reduced time-to-market when launching new services or handling massive numbers of new devices, including unattended IoT. It also allows smooth rollout of upgrades without lengthy downtime.

    Wide Range of Delivery Models: The solution can be implemented based on the needs of the telco, i.e., on-premises, on public/private/hybrid cloud, SaaS-based on-demand, etc.

    Features of a future-ready enterprise ICT billing platform

    Modern businesses will increasingly rely on enterprise ICT digital services to enable new and smart business use cases. Hence, a robust B2B billing solution that understands and supports the existing landscape and adapts to new and emerging enterprise ICT services across various domains becomes critical. Such a solution should be flexible enough to support changes in the ecosystem and the evolution of business models while reducing the dependency on vendors.

    What CSPs need is a cloud-native ecosystem platform that handles all aspects of B2B business across different verticals. Some of the key features to look for are:

    An enterprise self-care portal and mobile app to drive collaboration, communication, self-care, data exchange, documentation, and real-time visibility of usage and other commercial activities.

    Automated catalogue-driven billing and settlement that handles the traditional as well as future needs of enterprise customer and partner billing. The solution should, at minimum, offer flexible rating and discounting (build-it-yourself economic models) apart from non-usage and usage rating and billing support of product bundles in the same core, re-rating of aggregated and record-level data with changes, and error detection. It should also support workflow-driven automation of core billing tasks such as user-definable invoicing, reconciliation, and dispute management. These processes should be intelligent enough to consider volume agreements and several tax models based on the type of customer and their region. It also should comply with the financial particularities of each telco by offering integration with the general ledger (GL) and multiple ERP systems.

    Powerful analytics and AI/ML for personalization, prediction, targeted automation, and open APIs to expose services and integration with multiple upstream and downstream systems.

    Advanced intuitive reporting and dashboard views that unwrap and present all important billing, loyalty, and performance-related insights to help make strategic decisions. It should also provide real-time visibility and transparency into how partners and enterprise customers use all the features.

    An intelligent and smart alerting system with the flexibility of a user-definable alerting framework.

    Conclusion

    The role of a telecom operator is shifting from providing connectivity services to being an ecosystem orchestrator. As new and advanced enterprise ICT digital services penetrate telecom product portfolios, CSPs must juggle the ensuing complexities for their customers and partners. Traditional billing systems cannot keep pace with these changes and complexities. Hence, the need of the hour is a robust Enterprise ICT Billing system that uses AI/ML, cloud, automation, and big data analytics to offer end-to-end billing and rating of a complete bouquet of digital services. Such a solution can provide customer management, partner management, a self-care and mobile app, intuitive dashboards, and smart alerts, allowing telcos to confidently take advantage of and monetize enterprise ICT digital services.

    Check out our Dynamic and specialized Enterprise Billing solution

    Request Demo!

    This article is originally published in Disruptive.Asia

  • Telecom Business Assurance: Reflections from 2022 & the way ahead in 2023

    Telecom Business Assurance: Reflections from 2022 & the way ahead in 2023

    Introduction

    As per the latest 2021-22, TM Forum survey report there has been a 2.4% increase in revenue leakage from 2019; the existing companies that carried out some form of Revenue Assurance (RA) and Business Assurance (BA) activities have already started shifting towards AI/ML-based tools. Subex recently conducted a Business Assurance survey that highlights various insights, such as how Margin Assurance emerged as the top investment area for 68.1% of telecom operators, where the focus was on optimizing costs and increasing revenue. Transformation Assurance with 5G was the second highest investment area, as indicated by 53% of respondents among other insights provided by the report.

    In this article, our goal is to examine how Business Assurance took center stage in 2022 to provide advanced business insights for decision-making for CSPs. This article also touches on the top trends, and the way ahead for telecoms as per our observations from the customer discussions this year and some of the industry forums and reports.

    Telcos’ value proposition for Business Assurance in 2022

    While 2022 saw a wider adoption of AI & ML tools for business assurance, Telcos operating on assurance with simpler methods in 2021 observed high operating leakages. As per the 2021 RAG survey, Telcos incurred consolidated worldwide losses of $149bn, including the losses suffered by customers in operating leakages. Although it is easy to comprehend the larger impact of analytics-based Business Assurance for telecoms, evaluating key areas by CSPs gives us clear insights into operations and revenue savings.

    Below are a few areas that summarize the significance and the critical need to enhance Business Assurance coverage for Telcos in 2022:

    A. Launch of complex products and services:

    With the introduction of next-generation services and packages like streaming music and video, the cloud, etc., telecom networks are now more vulnerable to revenue leakage attempts as online businesses.

    B. Regulatory compliances:

    It is challenging to keep up with regulatory obligations on both the company and client sides since rules are tightening and growing more distinct depending on the location of the operating network.

    C. Technology innovation:

    To keep customers motivated, CSPs must continuously develop and launch new services. Agile technology and more backend systems are often involved. Using new technologies to simplify, transform, and boost business operations.

    D. B2B sales channels:

    The integrity of the invoicing systems and indirect sales through wholesale and brand partners are also emphasized. It includes everything from partner contracts to configuration validation and monitoring the quality of the service provided (QoS breaches) to the customer

    Business Assurance taking center stage for CSPs

    Modern Business assurance is supported through four key functions:

    • Active Risk Intelligence – Enables the revenue assurance practice to look beyond leakage and device ways to allow other business functions with holistic intelligence and mitigate probable risks
    • Analytics-driven Business insights – Collecting, enriching, and validating data from various network sources making it a source of accurate, clean, and usable data for the various upstream process requirements
    • High Availability & Scalability – Maintaining accurate visibility of network topologies and other contextual information to support decision-making
    • Reduced Revenue Leakage Cycle – While we evolve to business assurance it is essential to note that traditional leakage detection is still important to ensure that no significant gaps exist within the laid-down process.

    Modern telecommunications enterprises operate on a complex and dynamic ecosystem that includes several internal, external, and partner solutions and technologies, as opposed to the  separate environments for which traditional Assurance platforms and operations were created.

    Models and technology for assurance are developing

    The evolution of Business Assurance should be understood in light of more general telecom scaling activities. Operators must be agile enough to adapt to shifting customers’ wants and new commercial possibilities in a sector that is continually evolving.

    BA teams are being asked to provide coverage for more risks and assurance requirements than ever, especially in the context of new business models and services that will emerge with 5G.  However, the BA headcount is not increasing in the same measure.  Therefore, they are being asked to do “more, with fewer resources”.  AI & ML will help in terms of process automation, corrective actions, and prioritization of the biggest risks. Artificial intelligence and machine learning will be crucial in allowing this greater degree of automation for use cases like:

    • Democratize toolsets: Drive business insights and improve accessibility for teams spanning multiple verticals.
    • Accurate data & AI​: Reduce manual intervention with end-to-end automation while improving insight accuracy through clean and validated data​.​
    • Reduce TCO​: Handle massive volumes of data while lowering the Total Cost of Ownership (TCO) with elastic, on-demand scalability.
    • Boost Operations: Identify blind spots through data and use self-healing KPIs to prioritize tasks.

    Beyond automation, operators will need to put more emphasis on interoperability to satisfy client objectives. Operators will be in a better position to advance beyond KPI-driven revenue management to a more flexible and unified approach to management across services by encouraging simpler integration and operation across different and complex ecosystems.

    Way ahead for CSPs with Business Assurance in 2023 and beyond

    Global telecom providers regularly lose revenue over unexpected sources. Due to their razor-thin profit margins, intense competition, and ongoing attempts by scammers to defraud businesses, telecom firms cannot afford to incur more billing losses. They also cannot overcharge clients since this might result in complaints and potential base churn. In the telecom industry, Business assurance guarantees that clients are billed in accordance with the contractual agreement.

    Business Assurance plays a significant role as a business enabler in this evolving digital ecosystem. Business Assurance procedures used by telecom providers must be in line with emerging technologies like 5G. Due to the limited scale of current 5G deployments, telecom companies are able to withstand any losses. Telecommunications businesses must begin modernizing their revenue assurance procedures right once, though, given the pace of 5G implementation.

    Conclusion

    Audit and control management, process monitoring, dashboards, and reporting are a few effective ways of high-level BA operations. Agility is essential for organizations undergoing digital transformation to adapt to a business and technological environment that is changing quickly. It is more important than ever to deliver on and above organizational expectations with a solid digital mindset supported by innovation.

    Data makes it easier to take informed decisions based on customer preferences. Omnichannel customer interaction strategies are the need of the hour to ensure a delightful customer experience. A best-practices approach based on design-led thinking, continuous measurement, and closed-loop responsiveness to customer feedback coupled with strong digital customer experience is critical for telecom operators looking to retain customer loyalty. But Business Assurance is the future accepted formula for new-age telcos to provide a holistic solution with high-level self-reliance, Intuitive interface, ML support, data-driven decision making and efficient risk management.

    See how Subex Business Assurance can help you in assuring your business.

    Schedule a demo!

  • Telecom Fraud Management: Lessons from 2022 & trends to watch out for in 2023

    Telecom Fraud Management: Lessons from 2022 & trends to watch out for in 2023

    New trends in the telecom industry are causing a stir. For example, the worldwide economic value of 5G will reach US $13.2 trillion by 2035 thanks to improvements in mobile broadband, widespread machine-type communication, and ultra-reliable low latency networks.

    A new immersive other digital universe called the metaverse is starting to take shape. It combines augmented, virtual, and mixed realities with the actual world. It may present telecoms with new chances to work with hyper-scalers for seamless service delivery. Developers are eager to exploit 5G’s low latency capabilities to allow edge computing, which could open up a variety of new business opportunities for telcos in the areas of driverless vehicles, virtual reality games, proactive asset maintenance, and smart grids.

    The introduction of new technologies also expands the area of work for CSPs to include anything from assessing new partners, services, and products to keeping an eye on network security and eliminating emerging cyber risks.

    Telcos are battling a growing fraud landscape in addition to trying to meet customer demand for digital products and services. Some of the scams that have increased during the past year include the following:

    • Account Takeover
    • Increase in cross-industry targeted social engineering schemes (Wangiri Fraud, SMS Phishing/Pharming, Social Engineering, Robocalls & Scam calls)
    • An increase in identity fraud in the financial services sector utilizing credentials acquired from data breaches
    • SIM-Swap frauds
    • Subscription frauds

    The aforementioned fraud methods contributed to massive fraud losses under IRSF Fraud, Device/Handset Fraud, Wangiri, Bypass fraud, PBX hacking, etc.

    Fraud trends to watch out for in 2023 

    2022 was quite a tempestuous year for the fraud management space globally. Some fraud trends to look out for in 2023 are:

    Newer social engineering techniques: Fraudulent assaults that compromise victims’ personal or professional security will increase in the next year. Deepfake and phishing will be used in these sophisticated assaults. Deepfake attacks, which use AI to create fake films and pictures that are difficult to distinguish from real ones, will proliferate and compromise an individual’s or an organization’s security. Also, with recession lurking around the corner, the trajectory of such fraud will go up, and the act of fraud prevention is the immediate need of the hour.

    The deployment of 5G technology will probably lead to an increase in the number of Internet of Things (IoT) devices connected to networks, opening up new chances for hackers to conduct more extensive and sophisticated assaults. Attackers will find it simpler to target particular types of traffic, such as IoT devices, thanks to network slicing, which enables the separation and control of various types of data on the same network. Additionally, consumers are more likely to experience security problems, including denial of service assaults, botnet attacks, and man-in-the-middle attacks, due to the unique design of 5G networks.

    Rise of Synthetic ID: Synthetic identity fraud is the creation of an identity using both real and false information. The new identity that is created, also known as a synthetic identity, contains enough verifiable information to appear legitimate and may be used to open accounts, make fraudulent transactions, and con telecoms. The internet’s development has made it easier for large-scale synthetic identity fraud and blurred the distinction between traditional crime and cybercrime. By 2023, synthetic identity fraud is expected to reach $2.42 billion, and by 2024, $5 billion.

    Scam Calls: The number of scam calls  is increasing daily as threat actors get more inventive in attracting their victims. Some people play on fear while others make false promises, while some appear amiable while threatening victims with grave repercussions. Scam calls are frequently a part of a broader plan. Scammers attempt to get sensitive personal data from their prey in order to carry out more telecom scams. Such fraud may cause customers to experience everything from identity theft to financial losses, while it can also harm telecoms’ reputations and cause revenue losses.

    Robocalls: Although there are regulations in place to curb the menace of illegal robocalls, there seems to be no end to it in the near future. Scammers are quick to adapt to obstacles and are constantly seeking clever ways to bypass security protocols, thus continuing to affect telcos and their customers’ experience.

    Device Fraud: Device sales are undeniably a revenue opportunity but come with significant risks. In recent years, we have seen a steep increase in the number of device fraud cases, with organized fraud- rings playing a significant role in these crimes, and this trend will continue to grow due to factors such as the advent of 5G, a shift in consumer behavior towards online channels, etc.

    Flash Calls: Flash calls are quickly gaining popularity since they are thought to be more affordable than SMS but also quick and secure and contribute to a better customer experience overall. Juniper reports that Flash Call volume will increase by 25 times from 2022 to 2026. Although this is lucrative, fraudsters can exploit these gaps in the channels.

    It is paramount for telcos to have a holistic fraud management strategy. One of the critical arsenals is to incorporate ML and AI algorithms in their fraud management systems that monitor networks for suspicious behavior. It has also never been more critical to proactively combat fraudulent behaviors using automated procedures that cancel, halt transactions, or suspend a subscription in real time. On the other hand, it is also vital for telcos to educate their customers on the new fraud tactics used by fraudsters in order to protect them from falling prey to fraud. Through advanced Fraud management systems that are readily deployable, 2023 could provide a more promising light on fraud identification and mitigation.

    One-stop solution to address all types of telecom frauds across Voice, Data, and Digital Services

    Request Demo!