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  • Identifying Suspicious Subscriber Activities for Mobile Wallet Providers

    Identifying Suspicious Subscriber Activities for Mobile Wallet Providers

    Telecoms are privy to fraud from different avenues. One avenue is subscribers acting as agents and performing forex buying and selling activities. Identifying, investigating, and addressing such behaviour is extremely important from a regulatory, anti-money laundering, subscriber protection, and revenue standpoint.

    What’s suspicious and what’s not?

    Telecom operators often have merchants and agents operating across their network for legitimate activities like conducting recharges, selling airtime, and more. To weed out malicious agents from the real ones, CSPs must first replicate the behaviour of agents to define what is ‘suspicious activity.’ This is difficult because simply conducting high-value transactions is not always a red flag. There could be many individual subscribers who move large sums for personal reasons.

    Coming up with a threshold for suspicion is another grey area. This sometimes depends on the economic climate within a specific region and hence requires some business and regional understanding.

    There is typically no way to separate informal merchants using their subscriber lines to receive payments and fraudulent subscribers. Activity patterns across both these groups are similar. Perhaps the only underlying difference is that informal merchants deal with products and services, whereas suspicious subscribers deal in foreign currency in exchange for mobile money.

    Addressing these challenges needs a unique approach because of the nuances in segregating genuine activity from suspicious ones. In the example below, Subex used a mix of industry, market, and business understanding to configure a solution that helped a CSP stay ahead of suspicious subscriber activity and related fraud.

    How Subex did it: A real-world example 

    A major communications service provider with a renowned mobile wallet services platform wanted to stay on top of its subscriber activity to discern suspicious behaviour so that immediate corrective action could be taken. This was important for the CSP to comply with regulatory terms and safeguard the business from malicious forces. It would also support Combating of Financing of Terrorism (CFT) capabilities and foster positive brand perception.

    The operator sensed that certain subscribers were acting as agents and performing unscrupulous money transfer activities. They wanted to identify, investigate, and address such behaviour on priority.

    They chose an approach that delineated behaviour based on specific traits that correlated to suspicious activity. These three behaviour types were:

    • High financial activity like transferring unusually high values
    • Connection density like finding subscribers transacting with an unusually high number of subscribers
    • Volatility or a surge in financial activity or connectedness of a subscriber

    Subex was brought in to implement one of its proprietary solutions to help the CSP get insights into these three categories of subscriber activity.

    Two modules were created – one to identify subscribers with suspicious activity and another to assist the investigations with relevant data points on all suspicious subscribers. Considering there were nearly 4.5 million nodes on the network and approximately 45 million Edges, the task was a difficult one.

    In a nutshell, Subex performed the following actions:

    • Modelled cash selling behaviour using techno-analytical rigour
    • Identified each subscriber’s connections across the massive network using a graph theory-based degree centrality model to discern legitimate transactions from suspicious ones.
    • Investigated transaction behaviour to identify subscribers whose transacted values diverged from usual

    The values and connection density across the three defined behavioural buckets were finalized using a combination of data-driven exploratory analysis and business acumen. Rather than choosing fixed, rigid values as the threshold for suspicion, Subex configured the tool with flexible threshold options that could be custom-set. Thresholds were then assigned to maximize true positives and minimize false positives. These values were used to narrow down the suspicious subscriber base.

    Results from the analysis were shared with the compliance team, giving them a 360-degree view of the subscribers with the main investigation markers. This included subscriber value segments, location details, device information, connection, and value profiling, and national ID reuse details, among others.

    Soon, the solution gained popularity with the telco, and Subex upgraded it with an automated, scalable, flexible, and democratized front-end for ready access for users across the organization. The tool is helping set custom thresholds of suspicion for value transfers and connection density, get the distribution for the reason of suspicion, and capture markers for investigation of these subscribers.

    In a span of two months, the solution identified 161,400 subscribers that were possibly acting as agents. It also gave the CSP valuable insights such as:

    • 64,800 subscribers increased values while 49,200 increased connections. These could possibly be agents who were barred and now operating on subscriber lines.
    • 12,460 subscribers from this base have reused national IDs and can be considered highly suspicious.
    • 40% of suspicious subscribers are concentrated in the capital city, which is also where the concentration of agents is the highest.
    • 47,500 subscribers use basic/feature phones and have suspicious behaviour. These could possibly be vendors and can be considered low-risk.

    Benefits of subscriber activity analytics

    In the short term, performing subscriber activity analysis helps telecom operators periodically weed out subscribers acting as agents and improves how they manage regulatory expectations. In the medium to long term, it discourages fraudsters from building networks to deal in foreign currency. It also saves telecom operators from incurring heavy regulatory fines.

    In summary, fraudulent understanding activity across subscribers often requires a niche approach founded on strong technical expertise and a sound understanding of the telecom industry and local market forces. All of these factors blend to create environments ripe for fraud. Mitigating such risk is up to telecom providers that ought to leverage well-informed strategies as well as technical expertise in terms of data analysis, dashboarding, and automation.

    Mobile wallet provider identified suspicious subscribers with Analytics

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  • How to build ethical AI products that inspire trust?

    How to build ethical AI products that inspire trust?

    A 2019 story by VentureBeat claims that only 13% of AI projects make it into business production. IDC reports that a quarter of organizations report up to 50% of AI project failure. In recent times, there has been several worrying news about AI applications reported that has put AI under scrutiny again. Uber and Tesla incidents of autonomous systems have raised a question on AI trust. Amazon’s AI-powered recruiting system was gender-biased again (Source: Quartz, Oct, 10′ 2018). Several studies have found that various AI systems built are biased towards gender, race, and skin type in the business space. These business risks make AI systems vulnerable to mistrust. It is a mandate of various data privacy and regulatory authorities to ensure AI systems are sufficiently explainable to target users.

    When AI is under scrutiny, the first thing we try to understand is how the AI system is built – what data is the AI trained on, what algorithms are used and how is it tested and validated. Most of the AI models are black box. The black box AI/ML model are those that essentially cannot answer questions such as:

    1. Why it made certain predictions that led to a certain type of decision?
    2. Why it avoided making other predictions for a given case?
    3. How to correct an error?
    4. When to trust AI and when not to?

    In short,

    1. Current black box AI creates business risk.
    2. Black box AI creates confusion and doubts.
    3. AI systems are mistrusted and are not used to their full potential.

    The word Explainable prefixed to AI seems to be a solution to the problem at hand. The explainable AI is a whole new concept of building transparent AI systems. Any AI system when built with a goal to achieve desired transparency and explainability, will eventually choose the right algorithms which are not black box in nature. In other words, these “transparent” algorithms shall provide required explanation to the questions above. The only trade-off one must make with this approach is model accuracy these models are able to achieve and their performance especially on large volume of data is not on par with expectations.

    So, we require a system of explainable AI models that can superimpose the black box, super performing AI models to provide explainability, and transparency. It helps users evaluate the model fairness and guardrails AI models with security and controls.

    How can the explainable AI model help enterprises?

    1. They help verify the ML models and isolate direct and indirect impacts.
    2. They improve ML models by leveraging user decision and actions and feedback to improve model outcomes
    3. They will help discover newer insights.
    4. They debug ML model predictions.
    5. They help discover reasons for specific model decisions.

    At Subex AI Labs, we apply the AI trust framework in design, develop and deploy ML models from inception to production. This AI trust framework guides us to follow our Digital Trust principles.

    How to build ethical AI products that inspire trust

    We look at AI Trust as a function of 4 key constructs which include Reliability, Safety, Transparency, Responsibility, and Accountability. These core constructs are pillars of driving AI trust in our products and solutions. Let me explain how to enable each core construct.

    1. Reliability:AI products generally drives critical business decisions for our clients and underlying ML models which learn the “rules” from the data to drive various decisions comes with a certain level of uncertainty. For example, there will always be a small percentage of misclassification or prediction error driving incorrect decisions; unless it is clearly understood and guarded with human rules or conditional decisions. Having a clear understanding of this uncertainty requires one to first understand the scenarios and conditions in which the model response is accurately certain. This understanding provides a certain level of confidence in the model along with conditions in which model response may not stand its ground. When we train our AI models with our ‘User-centric approach’, it gives all necessary tools to ensure that the AI model built provides the required performance, explainability, and fairness, thereby making the models reliable.

    2. Safety: It is a three-dimensional construct influenced by model fairness, explainability, and model security from malicious attacks and/or uncertain data behavior. When we design our AI products, we again apply our User-centric approach which enables us to ensure that the models built are fair for all target users whose experience is AI-optimized. When we develop these models on the data, we ensure that the models are transparent and performing well in various test scenarios. We use various XAI tools and frameworks which help us, and our client users to get the transparency we need to ensure that the models and business decisions based on the models are safe. At deployment of such models, we regularly perform ‘model de-biasing’ using our de-biasing tools to ensure that model stays safe during the entire lifecycle.

    3. Transparency: Itenables toensure that the AI products are transparent throughout the lifecycle. It is important to involve the Human perspective in the design loop, the development, and deployment stage of AI products. Our 3D approach for Design, Develop and Deploy AI models enables us to keep Human decisions, situations, and context in mind while designing, developing, and deploying AI models for enhancing user experience.

    How to build ethical AI products that inspire trust

     

    Here is an overview of our frameworks based on which we have designed various tools  with a human in-loop.

    How to build ethical AI products that inspire trust

     

    4. Responsibility and Accountability: We, at Subex, take full responsibility for how our AI products are built and work on user data. We provide full transparency in our AI products, clearly highlighting the short-term and the long-term benefits and impacts of AI within a defined boundary. We work with our clients to build an ethical framework for the business to ensure data privacy, model security and maximize user experience which improves the overall Digital Trust of our client’s products and services. We help our customers build ethical AI products that inspire customer trust.

    At Subex, we take utmost care in the way our AI products are built and the way we work on user data. We provide full transparency in our AI products, clearly highlighting the benefits and the impact of AI within a defined boundary. We work with our clients to build an ethical framework for the business to ensure data privacy, model security, and maximize user experience, enabling our clients to build AI trust and digital trust.

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  • Subex announced as a winner in the 2021 Pipeline Innovation Awards

    Subex announced as a winner in the 2021 Pipeline Innovation Awards

    Subex recognized for innovation in Artificial Intelligence category

    Subex, a pioneer in Digital Trust today announced that it has been selected as a winner in the 2021 Pipeline Innovation Awards. The company was declared as the winner in the innovation in Artificial Intelligence category for its no code, Augmented Analytics platform, HyperSense.

    The annual Pipeline Innovation Awards have provided the most credible recognition of technical innovation in the industry over the last decade.  Each year, the Innovation Awards program receives hundreds of nominations which are distilled to a select number of semi-finalists, who compete across more than 10 categories of technical innovation. Contestants submit extensive evaluation information to validate their innovation, which is objectively scored across over 20 different aspects of technical innovation. This information is provided to an esteemed judging panel consisting of key executives who leverage like technology to advance the way we work, live, play and communicate as a globally-connected.  The Judges exclusively select the most innovative competitor in each category.

    The innovation in Artificial Intelligence category recognizes innovations related to the application of artificial intelligence, machine learning and business intelligence solutions. For the same, Subex demonstrated the capabilities of its Augmented Analytics platform, HyperSense. HyperSense is an end-to-end augmented analytics platform, designed to help enterprises make faster and better decisions by leveraging artificial intelligence (AI) across the data value chain. HyperSense’s unique no-code capabilities allow users without a knowledge of coding to easily aggregate data from disparate sources, turn data into insights by building, interpreting, and tuning AI models, and effortlessly share their findings across the organization.

    “The Pipeline Innovation Awards have continually recognized the leading innovators that are transforming the industry, and the world, with the most significant technical advancements,” said Scott St. John, managing editor of Pipeline. “We are happy to see Subex recognized for their innovations in Artificial Intelligence in the 2021 Pipeline Innovation Awards program and applaud their advancements and contributions to the progress of the global landscape.”

    The Pipeline Innovation Awards program is open for nominations, and nominations are accepted from all technology companies, their agents, customers, and suppliers. Select companies are also nominated by Pipeline each year. Those that want to enter the competition can do so by clicking here.

    About Subex 

    Subex is a pioneer in enabling Digital Trust for businesses across the globe.

    Founded in 1994, Subex helps its customers maximize their revenues and profitability. With a legacy of having served the market through world-class solutions for business optimization and analytics, Subex is now leading the way by enabling all-round Digital Trust in the business ecosystems of its customers. Focusing on risk mitigation, security, predictability, and intelligence, Subex helps businesses embrace disruptive changes and succeed with confidence in creating a secure digital world for their customers.

    Through HyperSense, an end-to-end augmented analytics platform, Subex empowers communications service providers and enterprise customers to make faster, better decisions by leveraging Artificial Intelligence (AI) analytics across the data value chain. The solution allows users without coding knowledge to easily aggregate data from disparate sources, turn data into insights by building, interpreting and tuning AI models, and effortlessly share their findings across the organisation, all on a no-code platform.

    Subex also offers scalable Managed Services and Business Consulting services. Subex has more than 300 installations across 90+ countries. For more information, visit dev.enki.studio/test/.

    About Pipeline

    Pipeline is the world’s leading global publication that distributes rich multimedia content and produces programs, content, events, and activities that help service providers and enterprises make informed technology decisions. Pipeline has become the epicenter of industry and technical innovation, has well over 300,000 in annual global circulation, and is read by every major operator and enterprise in more than 150 countries. Pipeline is also read by premier global organization spanning the world’s top universities, government agencies, and financial institutions.  Through its rich content, engaging programs, global platform, and worldwide distribution Pipeline connects the world’s leading technical innovators with those that leverage advanced technology to transform the way we connect as a global society. For the latest content, go to and subscribe today www.pipelinepub.com and subscribe to Pipeline today.

    ###

    Media Contacts:

    For Pipeline:
    Scott St. John
    Managing Editor
    scott@pipelinepub.com
    +1 (734) 707-4988 x100

  • How Telcos Can Leverage Consumer Trust to Deliver Billion-Dollar Digital Services

    How Telcos Can Leverage Consumer Trust to Deliver Billion-Dollar Digital Services

    Consumer behavior is constantly evolving. The COVID-19 pandemic has changed the way people live, work, and interact with brands. The challenges brought on by lockdowns and restrictions on movement in public have increased our dependence on online services and accelerated the shift to remote work. With this increased digitization, the need for data, speed, security, and connectivity has risen exponentially. These trends are reshaping the telecom business model for both B2B and B2C clients. In the new digital and 5G race, telcos now stand to gain more than just high-speed, high-performance connectivity. Communication Service Providers can strike gold with billion-dollar monetization avenues in the form of new-age digital services. Consumer trust will play a crucial role in making this a reality.

    User Data and Consumer Trust in Telecom

    Telecom operators are sitting on an untapped data goldmine. While the industry generates and collects large volumes of consumer data, it has not capitalized this data fully for monetization especially in exploring new digital avenues. As they are governed by various regulatory bodies, Telcos must adhere to stringent user data privacy policies which further limits the use of this data. Without a focused digital objective, most of this data is siloed and unused for enabling or providing digital services.

    The challenges brought on by the pandemic have changed the way businesses across sectors operate. From healthcare, education, financial services to entertainment, there has been a dramatic shift to digital channels since the onset of the pandemic, and telecom operators have played a critical role in enabling these digital services. This has increased the overall consumer trust in telcos and consumers today are more willing to share their data with telecom operators.

    As per an Analysys Mason Survey, telecom operators today garner more consumer confidence than tech companies. Consumer trust is a valuable asset for building loyalty and driving growth in the digital marketplace. Telcos can capitalize on this trust to unlock new monetization avenues and transition to become providers of new-age digital services. The telecom digital transformation presents a $2 trillion opportunity for the industry.

    Making That One Giant Leap Towards Digital Services

    With 5G, the access to data on user behavior, and greater trust premium, there is a real potential now for telcos to transform into new-age digital service enablers and providers. Telcos already have all the ingredients necessary to deliver these new-age services – the technology, the speed, the connectivity, the security, and the user data.

    In addition to diversifying the business portfolio and opening up new revenue streams, these services allow CSPs to carve out a new digital future for themselves – one that’s conducive to sustainable growth in a hyper-connected world. By diversifying their portfolio and reaching out to all types of online customers, telcos can gear up to become the CSPs of the future.

    The Need for Investing in the Right Opportunities and Partners

    As consumers continue to switch to online mediums and new digital services, telcos must go beyond traditional services and identify new digital avenues that have the highest potential in terms of ROI. These include consumer services such as entertainment, healthcare, mobile finance, and more. Not all opportunities are worth pursuing, the key is to identify the right digital areas for diversifying the telco business. By identifying the most profitable consumer services, telecom operators can make the right investments and capture the right data to launch successful digital services.

    Based on the high-ROI avenues, CSPs can make long-term, growth-focused strategies and invest in the right technologies and partners to deliver digital service in line with customer expectations. A technology-driven approach will enable telcos to make the most of their data, drive automation, and enable a faster transition to new business models. The right technology partnerships can speed up the innovation required to quickly launch new products and services.

    Meeting customer experience is vital to sustain consumer confidence in the brand and beat competition. The customer engagement benchmarks must be Ft par with those of other sectors such as OTT.

    Change Is Inevitable

    On April 3, 1973, Motorola executive Martin Cooper made the first Wi-Fi call from Sixth Avenue, New York to the headquarters of Bell Labs in New Jersey. It was one of the major milestones in cellphone technology that revolutionized the way telecom works. We are now at the cusp of a new revolution – spearheaded by 5G and the rapid digitization. Change is inevitable. Change is also a good opportunity for growth.

    Change involves going beyond one’s traditional approach, wading through uncharted waters, and adapting to new realities – no matter what they are. The best strategy for enterprises in today’s dynamic digital landscape, is to be proactive, take a customer-centric approach, evaluate strengths, explore new opportunities and be willing to embrace change to emerge stronger than ever before.

    Want to know how telecom operators can leverage emerging technologies like AI to accelerate growth? Get in touch with us!

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  • Data Analytics, AI, and Automation: Transforming the Future

    Data Analytics, AI, and Automation: Transforming the Future

    In today’s interconnected world, data is a powerful asset for growth. Data can help businesses make profitable decisions to improve multiple functions such as sales, marketing, finance, and revenue. Artificial intelligence is empowering businesses, both big and small, to harness more value from their data and get ahead of competitors. However, accelerated use of data is not possible with just manual efforts.

    We are generating more data today than ever before. Internet users today produce about 2.5 quintillion bytes of data every day. Given the large volume of data being generated every day, automation is critical. Artificial intelligence is transforming data analytics as we know it and unlocking new growth opportunities. In combination, AI, data analytics, and automation is enabling enterprises across the globe to achieve unmatched speed, efficiency, and results.

    What is data analytics automation?

    Data analytics automation involves the automation of the entire data analytics life cycle by using AI/ML-based computer techniques. By enabling users to autonomously monitor and analyze large data sets, data analytics automation allows for fast insight discovery and decision making.

    Artificial intelligence can help enterprises automate, simplify, and speed up the data preparation, and insight generation process. AI/ML algorithms can automatically analyze large volumes of streaming data, quickly identify patterns, and generate insights for meaningful action.

    With data analytics automation, businesses can quickly turn raw data into reliable insights and drive business transformation projects. AI-enabled data analytics automation offers several high-value use cases from customer engagement, predictive analytics, to product optimization. The potential contribution to the global economy from AI is estimated at around $15.7 trillion by 2030.

    Why do you need to automate data analytics?

    Augmented analytics or AI-enabled analytics speeds up the process of data preparation, automates insight and report generation, and empowers everyone in the organization to make data-driven decisions. Analytics automation provides enterprises numerous benefits and also makes it easy to share the findings across the organization. Here are some of the key business benefits of automated analytics:

    1) Faster insights for profitable decisions

    In a competitive market, speed is vital. To successfully launch new services or improve existing products, real-time data insights are essential. Making sense of data metrics and variables from multiple sources is a challenging task. By automating the entire data value chain, users can get real-time insights from raw data to take meaningful, profitable actions. It can help you to successfully upgrade products or manage marketing campaigns.

    2) Improve productivity

    Automation saves considerable amounts of time and effort in managing the data life cycle process right from data preparation to visualization, allowing data science teams to focus on core business areas and key problems. It removes the complexities of monitoring rapidly changing variables and makes it easy for users to make sense of their data, detect minute anomalies, find hidden patterns, and discover complex insights that are not found through traditional manual approaches.

    3) Reduce costs

    By saving employee time in data preparation, modeling, and analysis, data analytics automation contributes to overall savings for the enterprise. With SaaS-based AI- platforms, enterprises can quickly scale their AI and data analytics efforts without a large investment in building and maintaining in-house AI capabilities.

    By leveraging artificial intelligence, enterprises can automate the entire data life cycle value chain from data ingestion, data preparation, data validation, data analysis, model building to reporting.

    No-code AI: The future of AI-enabled analytics

    One of the major roadblocks to implementing enterprise AI and data analytics is the limited access to data science and coding skills in the organization. While businesses understand its value, AI implementation becomes a hurdle due to skill shortage.

    The emergence of new-age AI-driven analytics solutions is making it easier for enterprises to implement data analytics and automation to get greater business value. New-age flexible, modular, SaaS solutions are allowing businesses to automate the whole data science life cycle including data collection, data preparation, AI modeling, data visualization, and automation of workflows.

    In addition to the reduced cost of AI implementation, No-code AI platforms also offer the benefit of speed in turning raw data into insights. Enterprises can run experiments faster and reduce time-to-market.

    Subex’s HyperSense is one such no-code AI platform that allows business users without coding skills to easily aggregate data from disparate sources, gain insights by building, interpreting, and tuning AI models. With HyperSense, enterprises can augment the ROI from data analytics, drive automation, and increase efficiency across the entire data value chain.

    With a myriad of applications and benefits, AI-enabled data analytics and automation are transforming the future of business as we know it. No-code AI solutions can greatly accelerate the adoption and democratization of Artificial Intelligence (AI) and data analytics in enterprises. As the markets get more competitive, businesses that leverage No-Code AI, stand to benefit in multiple ways and get better results faster.

    Want to learn more about No-code AI and HyperSense? Email us at hypersense@subex.com or visit our website, www. hypersense.subex.com

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  • Optimize Insurance Underwriting for customer retention using mobile wallets for an insurance provider

    Optimize Insurance Underwriting for customer retention using mobile wallets for an insurance provider

    When it comes to insurance, the tech-savvy customer of today is no longer encumbered by lengthy, manual, and time-consuming processes where insurance agents must authenticate identity, underwrite risk, set a premium, and then draw up a policy. Traditional insurers are being outpaced by digital-first insurance start-ups that promise mobile-first experience, faster disbursals, self-service capabilities, and process transparency.

    In such a landscape, competition is tough, riding on price. The rise of insurance aggregators allows customers to compare different insurance providers based on price, coverage, claim settlement ratios, benefits, and more. With price being a purchase driver, insurers need to re-examine pricing effectiveness to ensure they are attractive to customers while ensuring that the enterprise remains profitable.

    Why is pricing so important?

    Traditionally Insurance companies have used a cost-oriented pricing model based on claims experience and are calculated from internal data sources. An expected profit margin is added to arrive at the final cost. The issue with this approach is that it doesn’t factor in changing market dynamics like competition, price sensitivity of customers, and economic conditions of the geography that they are operating in.

    Consumers today are also more informed than before. Internet is empowering customers with data to compare different insurance products by price, value, and benefits. Also, with the emergence of direct players and aggregators, prices have been further pushed down.

    With all these changes happening, the approach towards Insurance pricing must be a data-driven approach which means that insurance players should make a significant investment towards their digital infrastructure. This could include:

    Accurate Data Collection: This includes not just internal sources but external sources as well.

    Data Processing Capabilities: Data collected needs to be processed faster, which can help derive consumer insights. These insights then can help in either validating or changing our approach.

    Data Security: Storing the collected data on secure servers and having strict policies on its usage.

    Technological Innovation is rapidly changing the pricing structures across industries, and therefore Insurance companies must adapt and make pricing consumer-centric rather than cost-centric to retain competitive advantage.

    Pricing premiums correctly is critical because it hedges against risk or losses that the policyholder may incur. Moreover, this risk must be diversified across their product portfolio to stay profitable. Underwriting risk involves complex statistical models that ingest different variables, make assumptions about customer behavior, and provide certain outputs that inform the decision on premium costs. However, there are many cases where insurers end up charging customers either too little or too much for the perceived risk. Both of these have a negative impact: Charging the customer too little exposes the insurer to cost liability, impacting profitability. Charging the customer too much leads to customer dissatisfaction and negative brand reputation, impacting long-term profitability. Further, customers are privy to pricing discrepancies, which are easily exposed through insurance aggregators that allow feature-based policy and premium comparisons.

    Given this, insurers must devise more innovative ways to assume and calculate risk to optimize their pricing strategies. A data-driven pricing strategy can significantly enhance pricing efficiencies by enabling more accurate predictability. It will also allow insurers to perform better customer segmentation and risk underwriting, making price a competitive differentiator.

    Case study: Modelling mobile wallet data for customer-centric pricing

    A client in the insurance industry wanted to introduce a new policy plan lower than their existing entry-level plan. It was essential that the premium of the new policy was affordable to cater to customers in the low-income category. The aim was to position this new policy competitively to grow their customer base, and hence the insurer wanted to get the new price point just right.

    Subex designed an innovative approach using mobile wallet data to give the insurer the right insights to make the best decision on pricing. First, data on mobile wallet usage was obtained securely from a third party and used to uncover behavioral patterns. Then, an analysis including medians and percentiles was conducted to arrive at a revenue gain calculator. Assuming various conversion rates, these inputs helped ascertain the ideal pricing for the new policy.

    The primary customer behavior investigated was the maintenance of sufficient monthly balances. The premise was that those able to sustain their balance (after paying monthly bills) would be better positioned to afford a premium for insurance. Based on the outstanding monthly balances, subscribers were categorized into different percentiles groups – 25, 50, 75, 70, 80, and so on. For instance, a balance of $10 within the 25th percentile group meant that 75% of subscribers maintained a balance above $10 for more than 15 days.

    Data from a single month was extracted and grouped into five parameters, i.e., minimum balance, maximum balance, 25th percentile, 50th percentile, and 75th percentile. These five parameters made up the five-point table that was used to design the revenue gain calculator. The revenue gain calculator provided estimations of the monthly revenue gain for the insurer based on different price points. It also provided insights into the expected adoption by the corresponding subscriber groups.

    The analysis yielded an ideal price point of $32. This price point was arrived at using the 70th percentile of wallet balances. Based on the model, it is predicted that 50% of the subscribers would maintain a $32 balance in their wallets for over 30% of the time (9 days).

    The price point analysis conducted by Subex yielded an affordable product for the insurer’s customers and promised some exciting ripple effects. For one, the model has given the organization a reliable manner to underwrite risk by using a new data source, i.e., mobile wallets. It may create some degree of cannibalization as customers from high-value plans downgrade to the lower ones. Finally, it will prevent customer churn and improve retention by allowing customers to switch to a new plan instead of changing their insurance provider. Ultimately, the price point analysis is helping the insurer effectively price newer policies for greater profitability.

    Mobile Wallet Provider Identified Suspicious Subscribers with Analytics

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  • Cognitive RPA – Automation for Next Gen Revolution in Telecom

    Cognitive RPA – Automation for Next Gen Revolution in Telecom

    Cognitive RPA (Robotic Process Automation), as the name itself, suggests, provides intelligence to conventional RPA. Conventional RPA is extremely good at automating rule-based tasks involving structured and semi-structured data.

    However, with enterprise processes being highly complex and technologically intertwined, utilizing both structured and unstructured data becomes complicated. It is imperative that only the RPA solution would not suffice. The digital workforce (Bots) would be required to make complex decisions that involve learning, reasoning, and self-healing capabilities.

    In a nutshell, Cognitive RPA is RPA on steroids. It utilizes artificial intelligence technologies like computer vision, OCR (Optical Character Recognition), document understanding, NLP (Natural Language Processing), Text Analytics, and numerous custom-built or out-of-the-box Machine learning & Deep Learning models that help bots make complex decisions while automating an end-to-end process.

    In addition, many vendors are providing Human in Loop capabilities where the output of AI/ML models is validated by humans (Business SME), and post their approval, bots take the automated process to its completion.

    Along with automating web-based applications, RPA can also automate Windows applications and legacy applications, for which developing IT integration would be a cost-intensive, time-consuming and gargantuan task. RPA can mimic what an end-user does with near-zero errors and without being fatigued, bored, or roguelike humans. It offers higher accuracy, increased performance, increased adherence to SLA, and better compliance. With this amalgamation of AI and RPA (Cognitive RPA), we can now automate end-to-end processes and can handle complex cases which would have earlier required human interventions.

    The main goal of Cognitive RPA is to take up all mundane, repetitive, and tedious tasks from humans so that they can focus on more strategic tasks rather than worrying about the former. The motto is “If you hate it, just automate it.

    There have been a plethora of use cases for Cognitive RPA / Intelligent Process Automation (IPA). The following are some of the use cases:

    • New Subscriber Verification: Individual’s identity-related information is extracted from the submitted proof image and is matched against user input for any discrepancies. Moreover, the individual’s picture in ID proof is matched with their current picture and against pictures of fraudsters to verify the new subscriber’s identity.
    • Invoice Processing: Extracts vital information from invoices like Bill To, Ship To, Due Date, Invoice, line items, total, etc., to run an audit against system entries by reconciling extracted information against them.
    • Digital Assistant: Identifies failed jobs and takes remediation actions by understanding from underlying logs.
    • FCR (First Call Resolution): Resolving customer’s concerns from the first call to a customer care center, bots can assist employees by offering real-time guidance (retrieving customer information, re-keying updated information, trigger issue to resolution workflow for known issues, etc.).
    • Information Security Audits: Bots can easily collect evidence (logs, database records, flat files, etc.) across disparate systems and analyze them for any non-conformities against set enterprise policies, procedures, and guidelines.

    Other prevalent use cases are Anomaly Detection & Remediation workflow, Fraud Detection & Remediation, etc.

    We, at Subex, help customers realize value from Cognitive RPA implementation. We play the role of Trusted Advisor helping clients with Process discovery (identifying the process), Evaluation and Selection of the process – fit for RPA, Process Standardization (creation of user-friendly templates, documentation, communication plans, etc.), even Process Re-Engineering if required. Post finalization of the process for automation; High Level and Low-Level Designs are created in constant consultation with Business / Process SME. After rigorous iterative development and testing cycles, the full-fledge RPA solution is delivered so that customers can reap full benefits from it. We also undertake consulting assignments helping enterprises set up RPA CoE (Center of Excellence), Scale-Up their RPA journey, and assist them in stepping forward from conventional RPA to Cognitive RPA.

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  • How to Build an AI Center of Excellence

    How to Build an AI Center of Excellence

    Artificial intelligence is transforming life as we know it. The COVID-19 pandemic has further accelerated automation and increased enterprise investment in AI across the globe. The global AI market size is expected to grow to USD 309.6 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 39.7%. While there is greater adoption of AI worldwide, scaling AI projects is not easy. According to Gartner, the staff skills, the fear of the unknown, and finding a clear starting point for AI projects are some of the most prominent challenges faced by enterprises in their AI journey. To overcome these challenges and launch new AI initiatives, executives are setting up dedicated AI knowledge platforms or AI Center of Excellence (AI CoE) within their organization. As per a Harvard Business Review article, 37% of U.S. executives from large firms that use AI have already established a COE in AI.

    What is an AI Center of Excellence (AI CoE)? 

    An AI Center of Excellence (AI CoE) is a centralized knowledge group or team that guides and oversees the implementation of organization-wide AI projects. An AI CoE brings together the AI talent, knowledge, and resources required to enable AI-based transformation projects. It brings together all the AI capabilities needed to address the challenges of AI adoption and prioritize AI investments. AI COE essentially serves as an internal centralized counsel to identify new opportunities for leveraging AI to solve various business problems such as controlling costs, improve efficiency, and optimize revenue. The key objective of setting up an AI CoE is to build and support the AI vision of the company and serve as an internal counsel to manage all AI projects.

    Why should you build an AI CoE?

    An AI CoE plays a vital role in developing AI talent and driving innovation within the company. The team acts as an internal counsel for guiding the company on all AI initiatives from prioritizing AI investments to identifying high-value use cases for implementation. By providing a robust framework for AI implementation, the CoE helps in building future-ready engineering capabilities to manage high volumes of data, improve efficiency, and drive innovation. Here are the key benefits of creating an AI CoE:

    • To consolidate AI resources, learnings, and talent in one place.
    • To create and implement a unified AI vision and strategy for the business.
    • To standardize the platforms, processes, and approach to AI within the organization.
    • To speed up AI-led innovation and identify new revenue opportunities.
    • To scale data science efforts and make AI accessible to every function within the company.
    • To drive AI-enabled initiatives such as cost reduction, churn prevention, and revenue maximization to stay ahead of competitors.

    How to build an AI CoE? 

    Technology is constantly evolving. Enterprises must continuously adapt their AI roadmap to deliver the highest business value. With scattered data science teams, resources, and legacy systems, it becomes hard to know where to start. To set up an AI innovation center, business leaders must take a holistic approach encompassing all the factors that contribute to its success.

    The key pillars of an AI Center of Excellence 

    A CoE or innovation center is built on the following four primary pillars:

    1. Strategy: Strategy helps in clearly defining the business goals, identifying the high-impact use cases, and prioritizing the AI investments. When you are starting with AI, while it is okay to think big, it is wise to start with small and smart, achievable, realistic AI goals. This will allow you to progress quickly and gauge the ROI from the AI initiatives.

    2. People: The people-oriented pillar helps define the data-driven culture and the strategies for managing the teams that use AI and data within the organization. It is important to clearly define the roles, data owners, and structures for driving AI-led innovation. The people strategy also helps in hiring the right AI talent and fostering a collaborating, innovation-driven culture.

    3. Processes: The process-oriented pillar helps define the methods to sustain continual AI innovation within the company. The more iterative and agile the process is, the easier it is to learn fast and adapt to fast-changing business needs.

    4. Technology: The right technology stack is crucial for building robust AI capabilities. The tech strategy should clearly define the process for evaluation, and adoption of new tools that match the organizational needs and work well with the existing IT infrastructure.

    Best practices and tips to build an AI CoE 

    If executed with leadership commitment and a very well-planned strategy, AI has the power to reward organizations with non-linear rewards, however, if not operationalized with the right fundamentals and critical mass scale, it could become a bottomless pit of investments with no significant returns. Here are some best practices and tips to set up an AI CoE:

    1. Set AI vision and measurable goals 

    Leaders need to identify the key business objectives they want to achieve with AI such as improving conversion, reducing churn, etc. These core goals help in prioritizing the AI investments to be made and in identifying the most high-impact use cases to be implemented first. You also need to develop a transparent and compressive system to track the progress and measure the benefits of their AI initiatives. By capturing the benchmarks and the KPIs for the AI experiments, enterprises can gauge the value generated and do course corrections early on if required.

    2. Assemble the right team and set up governance

    People are the core strength of an AI CoE. Once you have identified the business problems to solve, you need to onboard the right talent to the core innovation team. Roles and responsibilities will have to be clearly defined. Leaders will also have to set up governance to oversee the development of the CoE.

    3. Get your data ready for AI 

    AI is only as smart as the data used to train it. Enterprises must invest in robust data collection, cleaning, storage, management, and validation mechanisms to ensure that the data used is reliable and ready for AI.

    4. Standardize and create reusable AI assets

    Based on the existing systems, the business objectives, and high-value AI use cases, companies must invest in the necessary tools and infrastructure required to apply AI. By creating scalable, flexible, and reusable AI assets, enterprises can apply their AI solutions to multiple scenarios and derive more value.

    5. Democratize AI and collaborate with no-code platforms

    Good ideas can come from anywhere. To drive AI-led innovation, you need a collaborative, data-driven work culture and the right AI tools. A no-code AI platform can enable anyone in the organization to use AI and apply their perspective to solve complex business problems. In addition to democratizing AI, these platforms help in standardizing AI operations within the company. Leaders must also initiate AI and data science education across functions to nurture an AI-first culture.

    The final verdict

    In today’s competitive market, AI has become a necessity and a key enabler for growth. No-code AI platforms such as HyperSense can accelerate the adoption and democratization of AI across the organization. It puts the power of AI in the hands of the non-technical business user, eliminating the traditional challenges of misaligned objectives, skill shortage, and siloed operations.

    Flexible and modular AI platforms play a vital role in broadening organization-wide AI adoption. A dedicated AI CoE and the right AI platform can facilitate the launch of AI initiatives, accelerate AI implementation, improve efficiencies, and ultimately help enterprises to achieve their long-term AI goals.

    For more details on HyperSense AI platform, please email us at hypersense@subex.com or visit our website, www. hypersense.subex.com

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  • Reconciliation of wholesale traffic over blockchain

    Reconciliation of wholesale traffic over blockchain

    Telecom Operators are exploring and investing in new cutting-edge technology to overcome the drawbacks of the traditional way of doing business. The traditional way of reconciliation of wholesale traffic is one such business scenario where settlement partners need to wait for the closure of the billing period to initiate the reconciliation to raise any dispute in case of any discrepancies. This delay in reconciliation leads to blockage of revenue for a longer period extending to 3 months to a year in some cases. Real-time reconciliation will improve business experience where overbilling due to fraudulent traffic will be avoided by proactive identification of fraud, and delay in dispute settlement can be avoided.

    Why Blockchain?

    Smart Contracts can be hosted over a blockchain that includes the business logic, which will ensure the real-time reconciliation of wholesale traffic using the relevant keys. The use of smart contracts will ensure digitization and transparency of the entire process from reconciliation, dispute management, and generation of credit/ debit notes. Blockchain will ensure the protection of digital key and sensitive data over the immutable distributed ledger, where blockchain will enable secured exchange of information & commercial transactions. The possibility of manipulating the data records or transactions over the blockchain is impossible, bringing trust and transparency for all the stakeholders and participants.

    How can a decentralized enterprise solution help?

    A decentralized enterprise solution can help to improve productivity, increase efficiency, bring trust and transparency.

    blockchain

    Reconciliation of wholesale traffic over blockchain ensures better productivity, transparency, trustworthiness, and a simplified process.

    Blockchain technology with a decentralized ledger can simplify the process by utilizing the permissioned blockchain where each settlement partners do not need to go back to each other for any information related to transactions or agreement. A distributed ledger will be used to keep track of KPIs and financial transactions to maintain financial settlements. Blockchain technology will allow components and features like consensus and permissioned membership services to ensure trust and transparency. Real-Time reconciliation of wholesale traffic over blockchain and identification of fraud and dispute will bring trust, transparency, improvement in revenue, and minimum expense or timelines for dispute settlement. Hyperledger capabilities allow an open-source solution for enterprises to solve challenges associated with the traditional way of doing business.

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  • Emerging Trends in Enterprise AI

    Emerging Trends in Enterprise AI

    Artificial Intelligence has been one of the prime technological themes of this century. Many businesses are increasingly becoming aware of its impact in today’s world. Thus, they are seriously considering AI adoption now more than ever.

    While the COVID-19 pandemic may have affected many aspects of our lives and the way we do business, the research and development in the AI space remain unperturbed. Over the last five years, AI companies attracted nearly $40 billion in investment globally. The United States and China are currently leading the race with massive investments in AI research.

    In this blog post, we will look at some of the top emerging trends in enterprise AI.

    1. No code AI Automation Platforms.

    Leveraging AI capabilities to expand and grow our businesses may sound exciting and help us stay relevant in the competitive landscape but could just as easily become tedious and time-consuming. This is where “No Code” AI platforms come in. It not only helps non-technical individuals experiment building AI solutions, but it also boosts the productivity of the technical team to create reliable and scalable systems at a faster pace. According to a report by Gartner, in a couple of years, over two-thirds of application development will be done by no code or low code platforms.

    2. Predictive Analytics for Small Data

    In general, the performance of a machine learning model improves with the quantity of data available. In today’s era of big data, not all organizations enjoy the luxury of having large data sets. This is not just a problem concerning only some organizations, but also the inherent nature of some issues that makes the data collection and preparation arduous and expensive. This may be one of the significant roadblocks which hinder taking full advantage of AI.

    Machine learning models trained on small datasets are notorious for their tendency to overfit, meaning that they perform very well on the data used for training while yielding poor results when deployed for use cases in the real world. Thus, continuous research becomes critical for exploring and discovering methodologies that produce high accuracy despite limited data.

    3. Explainable AI

    The introduction of deep neural networks was a game-changer and truly revolutionary. They drastically improved the accuracy of predictive analytics and model performance in general. But one of the challenges was the black-box nature of such models. It was not possible to explain the reason behind the models’ predictions. For more organizations to employ AI for their businesses, it becomes extremely important to trust its predictions.

    The models may inadvertently assimilate some biases in the dataset, and therefore an explanation with its prediction will prove useful. Let us take the instance of a model that decides if a credit card should be approved based on the customer’s information. While it is reasonable to deny approval from the model that bases its prediction on age and salary, it is not acceptable if the credit card is denied based on an individual’s gender, race, or country of origin.

    Along with the predictions, Explainable AI would give us additional information such as:

    What were the key features or variables considered while making the prediction?

    What specific values or range of values resulted in the prediction?

    How could the prediction change with different feature values?

    Such explanations help us be more responsible and accountable while reducing the model bias and the cost associated with erroneous predictions. Explainable AI is still in its juvenile stage, but research in this area is rapidly gaining traction.

    4. Quantum AI

    Two important reasons why AI has gained popularity over the last couple of decades are the increase in the availability of data and computational power. While it is true that current computing capabilities have improved a thousand times over the last three decades, it is still not sufficient to process big data by executing some heavy algorithms. Employing the classical supercomputers available would take a lot of time to solve the problems at hand. This is where Quantum computing comes to the rescue. The use of quantum computing for executing machine learning algorithms speeds up the process drastically, enabling us to tackle more problems in a short time and paves the way to build Artificial General Intelligence (AGI) systems. Many tech giants have already started investing in this technology and carrying out research to achieve quantum supremacy.

    5. AIOps

    AIOps is an abbreviation for Artificial Intelligence for IT Operations. The amount of IT operations data getting generated every year is humungous. Managing such large volumes of data by the IT staff to understand the problems and analyze its root cause becomes difficult. To address this issue, AIOps was born.

    AIOps uses machine learning capabilities to handle and process enormous amounts of data that arise from many IT components and applications. It would then intelligently detect notable events and anticipate potential problems related to system performance and availability. This will alert the IT team and enable them to address and provide a swift response reducing the mean time to resolution (MTTR).

    6. Graph Neural Networks

    Many real-world datasets are challenging for ordinary neural networks to handle. Some datasets include social network data, geographical map network data, chemical, and biomolecular structures, etc. But these datasets can be easily expressed as a graph, a mathematical way to represent and model relational information in the data. It led to the development of Graph Neural Networks (GNNs). They are specially designed to handle graph data to produce insights on the relational information present in the data. GNNs are new but have promising applications in various domains like social media, recommender systems, pharmacy, and pure sciences, etc.

    7. Ethical AI

    Although AI is changing the world for the better, we are faced with ethical and moral dilemmas in many scenarios. Consider the use of AI in the art industry. Let us say an AI model is trained on all the music composed by Beethoven. Now, when this model composes new music like Beethoven, who should be recognized as the original author? Should it be the company that organized the project, the engineers who created the algorithm, or Beethoven himself? AI can also be misused in many ways, potentially threatening human dignity, privacy and disrupting the way we operate in society. Thus, maintaining transparency, accountability, and developing a legal document with a global scope regarding the ethics of AI is of paramount importance. Indeed, AI is a double-edged sword, and it is up to us how responsibly we use it.

    As many organizations are reaping the benefits of AI, companies have started ramping up their AI investments. Considering these trends, it is evident that AI is becoming a critical function for all businesses.

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